Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
권호 표지

Impact Analysis of Coaching Activities over Entrepreneur with respect to Entrepreneurs' Personal Characteristics on the Performance of Startups: Focusing on Entrepreneurs's Awareness Conversion Effect

창업가 특성요인과 창업코칭활동이 창업성과에 미치는 영향: 의식전환을 매개로

  • Jeon, Eunjee (Hanbat National University, Graduate School of Entrepreneurial Management) ;
  • Yang, Youngseok (Hanbat National University, Graduate School of Entrepreneurial Management) ;
  • Kim, Myungseuk (Hanbat National University, Graduate School of Entrepreneurial Management)
  • 전은지 (한밭대학교 창업경영대학원 창업학) ;
  • 양영석 (한밭대학교 창업경영대학원 창업학과) ;
  • 김명숙 (한밭대학교 창업경영대학원 창업학과)
  • Received : 2019.01.21
  • Accepted : 2019.02.26
  • Published : 2019.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

This paper is brought to analyze an impact of coaching activities over entrepreneur with respect to entrepreneurs' personal characteristics on the performance of Startups focusing on entrepreneur's awareness conversion effect. In particular, the situation of falling focus of serious startup failure on uncoachable obstinate entrepreneur among the several causes of startup failures, this paper define the research mission of reducing this risk by inducing coaching types of cooperations between senior entrepreneur having serial successful startup experiences and beginning entrepreneur. This paper carry out literature reviews chiefly on startup coaching researches rather than mentoring studies because coaching stressing on self-oriented problem defining and solving by entrepreneur actively tend to be more effective than mentoring relying on mentor's guideline passively as solving startup's main upcoming problems. This paper implement four related researches. First, the impact analysis of entrepreneur's personal characteristics on coaching activities, second, influences of entrepreneurs environmental factors on them, Third, impact of coaching activities on entrepreneur's awareness conversion effect, Fourth, how strongly this conversion effect contributing on the performance of startup. As results of empirical research, first, this paper prove that entrepreneur's environmental factors impact positively on coaching activities over entrepreneur although failing on validating on significant impact of entrepreneur's personal characteristics on coaching activities. Second, this paper prove that coaching activities positively influence on entrepreneur's awareness conversion, hence ultimately positively on the performance of startups. As conclusion, this paper validate that coaching activities over entrepreneur through inducing on the conversion of entrepreneur's awareness lead entrepreneur to setting the bar high and accountable planning of business milestone. This paper contribute on delivering policy implication that government initiatin action-oriented training program for entrepreneurs should accept the module of coaching session to produce more effective results.

본 연구는 창업가 개인특성과 환경특성이 창업코칭활동과 창업가 의식전환을 매개로 창업성과에 미치는 영향에 관한 연구이다. 특히 본 논문은 여러 사업실패원인이 있지만, 대다수의 창업가들이 유연하지 못한 사고로 인하여 성공적인 창업을 하지 못하고 좌절하는 것이 큰 문제로 제기되고 있는 상황에서 이 위험을 줄이기 위해 사업 및 시장경험자와 코칭을 통한 협력적 사업실행이 요구됨을 문제제기로 작성되었다. 이에 본 논문은 선행연구를 창업코칭 중심으로 진행하였는데, 이는 멘토링이 창업가의 문제점을 해결함에 있어 멘토의 직접적인 의견을 제시하는 방식으로 진행되어, 창업가가 스스로 문제를 인식하고 해결하는 행동지향적인 과정이 미흡하기 때문이다. 그렇기에 창업가의 근본적인 문제 해결을 위해 창업코칭활동을 통하여 창업가 스스로 본인의 문제점을 인식하고 답을 찾도록 하는 코칭의 중요성이 강조되고 있다. 본 연구는 크게 네 가지 연구를 진행하였다. 첫째, 창업가의 개인특성이 창업코칭활동에 영향을 미치는지 여부 분석, 둘째, 창업가의 환경 특성이 창업코칭활동에 영향을 미치는지 여부, 셋째, 창업코칭활동이 창업가의 의식전환에 영향을 미치는지 여부, 넷째, 이러한 창업가의 의식전환이 창업성과에 미치는 영향분석 등이다. 실증분석의 결과, 본 연구는 창업가 개인특성이 창업코칭활동에 유의미한 영향을 미치지 못하였지만, 창업가 환경특성은 창업코칭활동에 정(+)의 영향을 미치는 것으로 확인되었다. 더불어 창업코칭활동은 창업가의 의식전환에 정(+)의 영향을 미쳤으며, 창업가 의식전환은 창업성과에 정(+)의 영향을 미침을 확인하였다. 이로써 본 연구는 창업코칭활동과 창업가 의식전환이 창업성과에 긍정적인 영향을 주는 것으로 확인할 수 있었다. 본 연구의 결론은 창업코칭활동으로 창업가의 의식이 전환되어, 창업성과를 높이기 위한 목표 재설정과 실행계획 수립에 도움을 주는 것으로 나타났다. 이에 본 연구결과는 창업기업을 대상으로 하는 다양한 실전창업교육 프로그램들에 코칭방식의 진행이 적극 수용되어야 함을 시사점으로 제시하고 있다.

Keywords

References

  1. Ahn. T. W.(2012). A Study on the Influence of Young Entrepreneurs' Characteristic and Entrepreneurship upon the Entrepreneurial Performance. Master's thesis, Graduate School of Industrial & Entrepreneurial Management Chung-Ang University.
  2. Barringer, B. R.(1995). The Performance Implications of Achieving a Fit Between Corporate Entrepreneurship and Strategic Management Practice, Doctoral Dissertation The Graduate School University of Missouri-Columbia.
  3. Bench, M.(2003). Career coaching. Mountain View, CA: Davis Black Publishing.
  4. CCU(2009). What is Coaching. Corporate Coach University.
  5. Cooper, A.(1993). Challenges in Prediction New Firm Performance, Journal of Business Venturing, 8(3), 241-253. https://doi.org/10.1016/0883-9026(93)90030-9
  6. Covin, J. G., & D. P. Slevin.(1991). A Conceptual Model of Entrepreneurship as Firm Behavior, Entrepreneurship Theory and practice, 16(1), 7-25. https://doi.org/10.1177/104225879101600102
  7. Edwards, L.(2003). Coaching-the latest buzzword or a truly effective management tool, Industrial and Commercial Training, 35(7), 298-300. https://doi.org/10.1108/00197850310501712
  8. Gartner, W. B.(1985). Whois is Entrepreneurs the Wrong Question, American Journal of Political Economy, 97, 808-827.
  9. Greene, J., & Grant, A. M.(2003). Solution-focused coaching: A manager's guide to getting the best from people, London: Pearson Education Limited.
  10. Gyllensten, K., & Palmer, S.(2007). The coaching relationship: An interpretative phenomenological analysis, International Coaching Psychology Review, 2(2), 168-176.
  11. Hannah, C.(2004). Improving intermediate skills through workplace coaching: A case study within the UK rail industry, International Journal of Evidence Based Coaching and Mentoring, 2(1), 22-49.
  12. IAC(2003). Coaching Core Capability. International Association of Coach.
  13. ICF(1998). Client Survey Results and Press Release, International Coach Federation.
  14. Jarvis, J.(2004). Coaching and buying coaching service, London: Chartered Institute of Personnel and Development.
  15. Jeong, E. Y.(2017). A Study on the Transformation of Perception of Women with Career Break through Lifelong Learning, Doctoral Dissertation, Graduate School of Christian Studies BaekSeok University.
  16. Kim, J. C.(2015). The Qualitative Case Study of Transforming Awareness from Illiterates, Doctoral Dissertation, Graduate School of Baeksuk University.
  17. Kim, M. S., Yang, Y. S., & Hwang, B. Y.(2018). The Correlation Influences by the Quality of Product Pivoting Boot Camp and its level of Training Satisfaction on the Applying Will to Their Real Business of High-tech Ventures in the Early Stage of Growth, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 13(3), 37-46. https://doi.org/10.16972/apjbve.13.3.201806.37
  18. Klofsten, M., & Oberg, S.(2008). Coaching versus mentoring: Are there any differences, Paper presented at High Technology Small Firms Conference, May, 22-23.
  19. Manning, K., Bieley, S., & Norbuen, D.(1989). Developing a new venture strategy, Entrepreneurship: Theory and Practice, 14(1), 68-76.
  20. Maltbia, T. E., & Power, A.(2005). Diversity's impact on the executive coaching process, Paper presented at the Academy of Human Resource Development International Conference, February, 24-27.
  21. McGuinness, M.(2008). Creative management for creative teams, London: Wishful Thinking.
  22. Mezirow, J.(1990). Fostering Critical Reflection in Adulthood: A Guide to Transformative and Emancipatory Learning, Doctoral Dissertation, Graduate School Lingnan university.
  23. Park, G. H.(2009). Transformative Learning Theory: Changes in Meaning Structures Among Middle-aged Women in Higher Education, Andragogy Today, 12(4), 31-60.
  24. Park, S. Y.(2003). A Structural Model of the Relationships between CEO's Entrepreneurship in Venture Business, the Empowerment on the Members and Organizational Effectiveness, Doctoral Dissertation, Graduate School Venture Hoseo University.
  25. Park, Y. H., & Kee, Y. W.(2009). An Analysis on the Previous Studies of Coaches' Competency. The Korean Journal of Human Resource Development, 11(3), 155-174. https://doi.org/10.18211/kjhrdq.2009.11.3.007
  26. Park, Y. H.(2010). A Study on the Successful Career Coaching Process, Doctoral Dissertation, Graduate School of Soongsil University.
  27. Park, Y. H., & Kee, Y. W.(2010). A study on the Identification and Classification of Career Coaches' Competency. The Journal of Vocational Education Research. 5(2), 63-85.
  28. Park, Y. H.(2014). A Study on the Effect of Mentoring on the Entrepreneurial and Management Performance. Master's thesis, Graduate School of Industrial & Entrepreneurial Management Chung-Ang University.
  29. Scherer, R. F., Adams, J. S., Carley S. S., & Wiebe, F. A. (1989). Role model performance effects on development of entrepreneurial career preference, Entrepreneurship: Theory and Practice, 13(3), 53-71. https://doi.org/10.1177/104225878901300306
  30. Parsloe, E.(1999). The manager as coach and mentor, London: Institute of Personnel and Development.
  31. Viator, R. E.(2001). The association of formal and informal public accounting mentoring with role stress and related job outcomes, Accounting, Organizations and Society, 26, 79-93.
  32. Watt, L.(2004). Mentoring and coaching in the work place, The balance careers.
  33. Wee, Y. E., & Lee, H. S.(2015). Analysis of transformative action of learners in outplacement education, The Korean Society for Agricultural Education and Human Resource Development, 47(2), 47-71. https://doi.org/10.23840/agehrd.2015.47.2.47
  34. Yer, E. S.(2012). The Effect of career group coaching utilizing reading on middle school students : based on self-esteem, career barriers and career preparation behavior, Master's thesis, Graduate School of Education, Kwngwoon University.
  35. Yook, C. H.(2015). Effect of Entrepreneur's Characteristics on Entrepreneurial Intention-Focusing on the Moderating Effect of Entrepreneurial Mentoring, Doctoral Dissertation, Graduate School of Venture, Hoseo University.
  36. Zeus, P., & Skiffington, S.(2007). Coaching at work, Sydney: The McGraw-Hill Companies.