Fig. 1 Research model
Fig. 2 Cultural difference - Korea and Austria
Fig. 3 Difference in t-value of Service Element
Table 1 Museum Service Quality Elements
Table 2 SERVQUAL Dimensions
Table 3 Museum Service Elements by Stage
Table 4 Basic Statistics
Table 5 Data Reliability (Cronbach's α)
Table 6 Kano’s Quality Evaluation Matrix
Table 7 Differences in Quality Attributes
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