사물인터넷융복합논문지 (Journal of Internet of Things and Convergence)

한국사물인터넷학회 (The Korea Internet of Things Society)
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대학의 평생교육체제 성인학습자 입시홍보 융합전략

Convergence Strategy for Promoting the Admissions of Adult Learning in the College of Lifelong Education

  • Kim, In Sook (Department of social welfare & Business Administration, Tongmyong University)
  • 투고 : 2019.05.20
  • 심사 : 2019.07.30
  • 발행 : 2019.12.31
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초록

대학의 평생교육체제 성인학습자 입시홍보 융합 전략 수립에 중요한 자료를 제시하고자 성인학습자를 대상으로 대학의 평생교육 참여 동기, 선택 시 중요하게 인식하는 요인 등을 실증 분석하고자 하였다. 성인학습자의 참여동기에서는 1순위로 새로운 지식과 기술 습득, 2순위로 새로운 것을 배우는 것 자체가 좋아서, 3순위로 함께 배우는 활동을 하기 위해로 나타났다. 전문성 확보를 통한 프로그램 다양성과 질을 높이기 위해 교수 및 직원에 대한 학교의 적극적인 투자가 필요할 것이다. 성인학습자들은 자신과 교류하고 있는 체계에서 정보를 습득하고 있으며, 나아가 대학의 교수 등의 홍보로부터 정보를 파악하는 것으로 나타났다. 지인을 통해 경로 및 정보를 습득하고 있기 때문에 불특정 다수의 성인학습자들에게 지속적으로 맞춤형 교육과정 개발 등이 필요할 것이다. 입시홍보는 다양한 융합전략으로 지역의 현수막 거치와 지하철 홍보, 지역신문, 구전, SNS, 인터넷 등으로 다양한 융합 전략을 적극 활용해야 할 것이다.

The purpose of this study was to empirically analyze the motivation of university lifelong education and the factors that are important in selecting it. In the motivation for participation of adult learners, learning new knowledge and skills in the first place and learning new things in the second place were good, so that they could learn together in the third place. Active school investment in faculty and staff will be needed to increase program diversity and quality through professionalism. Adult learners are getting information from the system they are interacting with, and furthermore, they learn the information from the public relations of university professors. Since they are acquiring paths and information through acquaintances, it is necessary to continuously promote the curriculum to unspecified adult learners. Advertisement should take advantage of various convergence strategies such as hanging banners in the area, publicity of the subway, local newspapers, word of mouth, SNS, and the Internet.

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