융합정보논문지 (Journal of Convergence for Information Technology)

중소기업융합학회 (Convergence Society for SMB)
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SNS에서의 스포츠이슈에 대한 집단감정과 집합행동의 관계

Analysis of a Causal Relationship between Collective Emotion and Behavior to Sport Issues in SNS

  • 이종길 (충남대학교 스포츠과학과) ;
  • 이공주 (충남대학교 전파정보통신공학과) ;
  • 양재식 (충남대학교 체육과학연구소)
  • Lee, Jong-Kil (Division of Sport Science, Chungnam National Univ.) ;
  • Lee, Kong-Joo (Division of Radio and Information Communications Engineering, Chungnam National Univ.) ;
  • Yang, Jae-Sik (Institute of Sport Science, Chungnam National Univ.)
  • 투고 : 2018.12.21
  • 심사 : 2019.02.20
  • 발행 : 2019.02.28
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초록

본 연구의 목적은 SNS에서의 스포츠이슈에 대한 집단감정과 집합행동의 관계를 실증적으로 규명하는 것이다. 이를 위하여 국내 대표 포털사이트로부터 집합행동이 명확히 관찰되는 스포츠이슈 5건과 관련 포털 기사 5건을 선정하였고, 그 댓글 중, 추천 수에 따른 상위 100개 씩 총 500개의 댓글을 집단감정의 분석 대상으로 수집하였다. 또한 해당 이슈로부터 발생한 대중의 행위를 집합행동의 분석대상으로 선택하였다. 각 분석대상 댓글과 집합행동은 전문가 회의를 통하여 1~5점의 점수를 부여하였으며, 이에 대한 일원배치분산분석 및 다중회귀분석 결과는 다음과 같다. 첫째, SNS에서의 스포츠 집단감정은 스포츠이슈에 따라 다르게 나타났다. 둘째, SNS에서의 스포츠이슈에 대한 집단감정과 집합행동 간에는 유의한 인과관계가 있음이 규명되었다. 본 연구는 스포츠 집단감정과 집합행동의 인과적 관계를 계량적 분석을 통하여 실증적으로 규명하였다는 데 의의가 있다.

The purpose of this study was to analyse a causal relationship between collective emotion and behavior to sport issues in SNS. For the purpose, 5 sports issues with obvious collective behavior and 5 concerned articles in typical portal sites were selected. From those, each 100 comments with highest recommendation and 5 obvious actions made by the crowd were sampled as the analysis subjects. The results of statistical analyses on collective emotion and behavior materials were as follows. First, collective emotions showed differences by the sports issues. Second, there was a significant causal relationship between collective emotion and behavior in SNS. This study could receive a favorable evaluation due to the statistical analysis on a causal relationship between collective emotion and behavior.

키워드

Table 1. Analysis subjects of sport issues

JKOHBZ_2019_v9n2_165_t0001.png 이미지

Table 2. The standard of measuring for collective emotions on comments

JKOHBZ_2019_v9n2_165_t0002.png 이미지

Table 3. Comparison of amity and hostility for issues

JKOHBZ_2019_v9n2_165_t0003.png 이미지

Table 4. Corelation of collective emotion and collective behavior

JKOHBZ_2019_v9n2_165_t0004.png 이미지

Table 5. Relationship between collective emotion and collective behavior

JKOHBZ_2019_v9n2_165_t0005.png 이미지

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