Journal of Industrial Technology (산업기술연구)

Kangwon National University, Institute of Industrial Technology (강원대학교 산업기술연구소)
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A Case Study on the Marketing Strategy of Fermented Vinegar Drink

천연발효 식초음료의 마케팅 전략에 관한 사례연구

  • Received : 2018.09.30
  • Accepted : 2018.10.25
  • Published : 2018.10.31
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Abstract

This study represents the marketing strategy of naturally fermented vinegar drink produced by a small business company located in Gangwon-do, the Republic of Korea. We surveyed about 200 potential customers in Seoul, Gyeonggi-do and Gyeongsangnam-do. Based on the survey result, we present the marketing strategy using the credited methodology, marketing mix(4P).

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References

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