DOI QR코드

DOI QR Code

프로젝트 단계별 리스크 요인들의 우선순위 분석 : ICT(정보통신기술)산업 분야의 신제품 개발 프로젝트를 중심으로

Priority Analysis of Project Stage-wise Risk Factors : Focusing on New Product Development Projects in ICT Industry

  • 투고 : 2018.08.06
  • 심사 : 2018.09.19
  • 발행 : 2018.09.30

초록

In this paper, we identify risk factors that are likely to occur during the lifecycle of a new product development (NPD) project from the literatures, and identify the three objectives or three constraints that will ultimately be achieved for project success in the ICT industry : performance (scope/quality), schedule (time), and cost. Firstly, we interviewed the project experts to classify the risk factors according that the final project objectives are changeable based on scope/quality, time and cost budget constraints. Secondly, the survey for pairwise comparisons between the risk factors was asked to the project managers and members who had ever actually participated in the NPD projects of ICT industry to determine the priority ranks on relative importance using AHP (Analytic Hierarchy Process). The risk factors negatively affecting the goals of projects were analyzed by using the AHP respectively in four project stages during the life cycle of the project. The comparison of risk factors within each stage is a different approach unlike the literatures which have covered project's overall risk assessment. There is an advantage that risk management can be effectively performed with priorities according to each stage from the start to the end of the project. In other words, it is necessary to identify what risk factors will occur in each stage, and to have ideas at each stage with the priorities so that they can be mitigated and eliminated before actual occurrence. As a result, risks on scope & quality changes were found to be the most important considerations for initiative stage of NPD projects in the ICT industry, whereas in the final stage, risks on schedule (time) changes were the most important priorities. Among the ICT industry product categories, 'communication and broadcasting devices' and 'IT and communication based devices' generally have a high priority in terms of risks on scope & quality changes when initiating the project. At the closing stage of the project, however, considering that schedule (time) changeable risk is getting higher, these products tend to target at B2B market rather than B2C because the new products must be delivered and launched in time as customer firm required.

키워드

참고문헌

  1. Adler, P.S., Mandelbaum, A., Nguyen, V., and Schwerer, E., From project to process management : An empirically-based framework for analyzing product development time, Management Science, 1995, Vol. 41, No. 3, pp. 458-484. https://doi.org/10.1287/mnsc.41.3.458
  2. Barnett, B.D. and Clark, K.B., Technological newness : an empirical study in the process industries, Journal of Engineering and Technology Management, 1996, Vol. 13, No. 3-4, pp. 263-282. https://doi.org/10.1016/S0923-4748(96)01009-0
  3. Chung, K.S., Kang, M.H., and Kim, Y., A Delphi Study on Software Project Risks, The Journal of Information Systems, 2004, Vol. 13, No. 1, pp. 1-20. https://doi.org/10.2308/jis.1999.13.1.1
  4. Cooper, R.G. and Kleinschmidt, E., Stage gate systems for new product success. Marketing Management, 1990, Vol. 1, No. 4, pp. 20-24.
  5. Costa, J.M.H., Rozenfeld, H., Marcacinit, R.M., and Rezende, S.O., Systematization of recurrent new product development management problems, Engineering Management Journal, 2013, Vol. 25, No. 1, pp. 19-34.
  6. Dougherty, D., Interpretive barriers to successful product innovation in large firms, Organization Science, 1992, Vol. 3, No. 2, pp. 179-202. https://doi.org/10.1287/orsc.3.2.179
  7. Griffin, A., The effect of project and process characteristics on product development cycle time, Journal of Marketing Research, 1997, Vol. 34, No. 1, pp. 24-35. https://doi.org/10.2307/3152062
  8. Han, S.R. and Cho, K.T., Relationships between Risk Factors and R&D Output : Approach to New Product Development process, Journal of Technology Innovation, 2012, Vol. 21, No. 1, pp. 166-198.
  9. Jung, C.Y. and Son, D.K., An Exploratory Study for the Evaluation of Risk Factors in Information System Development Using AHP, The Journal of Information Systems, 2006, Vol. 15, No. 2, pp. 77-93.
  10. Jung, S.Y. and Jung, I.J., Identification of Risk Factor of Medical Device Development Project Using AHP Method, Proceedings of the Spring Conference for Society of Korea Industrial and Systems Engineering, 2010, pp. 1-8.
  11. Olausson, D. and Berggren, C., Managing uncertain, complex product development in high-tech firms : in search of controlled flexibility, R&D Management, 2010, Vol. 40, No. 4, pp. 383-399. https://doi.org/10.1111/j.1467-9310.2010.00609.x
  12. Park, Y.H., Project Management Using a Risk Mode and Action Plan Method, Korean Journal of Business Administration, 2016, Vol. 29, No. 10, pp. 1549-1564. https://doi.org/10.18032/kaaba.2016.29.10.1549
  13. Project Management Institute, A Guide to the Project Management Body of Knowledge, 6thed., Newtown Square, PA, 2017.
  14. Schmidt, R.C., Lyytinen, K., Keil, M., and Cule, P., Identifying Software Project Risks : an International Delphi Study, Journal of Management Information Systems, 2001, Vol. 17, No. 4, pp. 5-36. https://doi.org/10.1080/07421222.2001.11045662
  15. Shi, F., Zhang, Y., Xia, J., and Zhuang, B., Study on Risk Evaluation and Preventive Tactics for Product Development, Jungseok Research Institute of International Logistics and Trade, 2009, pp. 154-161.
  16. Tatikonda, M.V. and Rosenthal, S.R., Successful execution of product development projects : Balancing firmness and flexibility in the innovation process, Journal of Operations Management, 2000, Vol. 18, No. 4, pp. 401-425. https://doi.org/10.1016/S0272-6963(00)00028-0

피인용 문헌

  1. 블루오션 전략을 활용한 강소기업의 신제품 개발이 경영성과에 미치는 영향에 관한 연구 - 식품제조업체를 중심으로 - vol.43, pp.1, 2018, https://doi.org/10.11627/jkise.2020.43.1.042
  2. 프로젝트 관리의 성공에 영향을 미치는 장애요인 vol.43, pp.3, 2018, https://doi.org/10.11627/jkise.2020.43.3.179