Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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The Study on the Relations and Differences in Korean National Image, KoreanWave (Hanryu) Interest, and Korean Beauty Service Satisfaction of Korean, Chinese, Vietnamese Who Living in Korea

한국에 거주중인 한국, 중국, 베트남인의 한국의 국가이미지, 한류관심도, 한국미용서비스 만족도의 관계 및 차이에 대한 연구

  • 안현경 (동남보건대학교 피부미용과)
  • Received : 2018.05.14
  • Accepted : 2018.09.07
  • Published : 2018.09.30
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Abstract

The purpose of this study was to investigate the relations and differences in Korean national image, Korean wave (Hanryu) interest, and Korean beauty service satisfaction of Korean, Chinese, and Vietnamese living in Korea and to lay the foundations for the export of various contents, especially beauty services, through the enhancement of Korea's national image. The present study was conducted from $10^{th}$ June to $10^{th}$ August 2017, by presenting 523 questionnaires to Koreans living in Seoul and another metropolitan area, and to Chinese and Vietnamese students studying in different Korean language Institutes in Seoul and other areas' universities. The basic questionnaire items were analyzed based on frequency analysis. The data on the national image, Korean wave interest, and Korean beauty service satisfaction were reduced by the factor analysis. The effects of each items were analyzed by regression. The differences in three factors were analyzed by ANOVA, and the differences were calculated by mean values. Consequently, it was observed that three factors are mutually affected each other. Therefore, it is necessary to establish a synergetic relationship between the individual factors. In addition, the individual items exhibited higher mean value in Vietnam, China, and Korea in a descending order. This indicates that Koreans are more likely to de-evaluate their cultures than others. Therefore, Koreans should be aware of the excellence of their culture and try to spread Korean culture and technology to the rest of the world with pride.

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