Asia-Pacific Journal of Business (아태비즈니스연구)

KNU The Institute of Management & Economy Research (강원대학교 경영경제연구소)
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Understanding Senior Tourists' Well-Being: The Moderating Effect of Travel Patterns

  • Received : 2018.11.30
  • Accepted : 2018.12.26
  • Published : 2018.12.30
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Abstract

Retiring from work is a major personal and professional transition and has a major influence on one's life. Tourism researchers have been aware of the importance of seniors' tourism and leisure activities to enhance their well-being. The study examines the effect of tourism experience on leisure life domain, which in turn influences overall quality of life. Moreover, the moderating effect of travel patterns is also tested. A final sample of 328 was used for data analysis including Structural equation modeling (SEM) and multi-group analysis to test the hypotheses. The findings revealed that tourism experience positively influences satisfaction with leisure life domain and overall quality of life. Findings also indicated that there are moderating effects of the travel patterns on the relationship between satisfaction with leisure life domains and overall quality of life. The study also provided managerial implications for tourism marketers and destination managers.

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