Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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A Study on the Effect of Senior's Entrepreneurial Competency on Entrepreneurial Intention: Focused on the Moderating Effect of Social Support

시니어의 창업역량이 창업의지에 미치는 영향에 관한 실증연구: 사회적지지 조절효과를 중심으로

  • 장영미 (호서대학교 벤처대학원) ;
  • 하규수 (호서대학교 벤처대학원)
  • Received : 2018.03.01
  • Accepted : 2018.04.16
  • Published : 2018.06.30
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Abstract

In the age of aging society and the difficulties of reemployment environment, senior entrepreneur is increasing as an alternative to solve individual economic problems. However, the survival rate is very low after establishment. This study is a study on the effect of senior's entrepreneurial competency on entrepreneurial intention, and analyzed the relationship between entrepreneurial competency, experience, funding competency, marketing competency, and social support and entrepreneurial intention. For this purpose, we surveyed the potential founders of seniors and used a total of 433 copies. The results of the study are as follows. First, the higher the entrepreneurial competency, in other words, the higher the individual experience, financing competency, and marketing competency, the higher the entrepreneurial intention. Second, social support did not show a significant relationship between entrepreneurial competency and entrepreneurial intention. Based on the results of this study, the following implications were derived. For a successful senior entrepreneur, it is necessary to strengthen the entrepreneurial competency and start the business, and in order to cultivate these entrepreneurial competency, entrepreneurial education is needed more widely.

고령사회 진입과 재취업 환경의 어려움 속에서 개인의 경제적 문제 등을 해결하고자 대안으로 시니어창업이 증가하고 있다. 하지만 창업 이후 생존율은 매우 낮은 상황이다. 본 연구는 시니어의 창업역량이 창업의지에 미치는 영향에 관한 실증연구로서, 창업역량인 경험, 자금조달역량, 마케팅역량, 그리고 사회적지지와 창업의지의 관계를 분석하였다. 이를 위하여 시니어 중 잠재적창업자를 대상으로 설문조사를 하였으며, 총 433부의 자료를 사용하였다. 연구결과는 다음과 같다. 첫째, 창업역량이 높을수록, 즉 개인의 경험, 자금조달역량, 마케팅역량이 높을수록 창업의지가 높은 것으로 나타났으며, 둘째, 사회적지지는 창업역량과 창업의지 간 유의미한 영향관계를 확인할 수 없었다. 본 연구결과를 토대로 다음과 같은 시사점을 도출하였다. 성공적인 시니어창업을 위해서는 창업역량을 강화하여 창업이 이루어지도록 하여야 하고, 이러한 창업역량을 함양할 수 있도록 그에 따른 창업교육이 더욱 광범위하게 필요하다는 것이다.

Keywords

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