복식문화연구 (The Research Journal of the Costume Culture)

  • 제26권3호
  • /
  • Pages.327-345
  • /
  • 2018
  • /
  • 1226-0401(pISSN)
  • /
  • 2383-6334(eISSN)
복식문화학회 (The Costume Culture Association)
권호 표지
DOI QR코드

DOI QR Code

현대 패션 윈도우 디스플레이에 나타난 키네티시즘 움직임 특성

Characteristics of Kineticism in contemporary fashion window display

  • Jeong, Yerang (Dept. of Clothing & Textiles, Hanyang University) ;
  • Lee, Younhee (Dept. of Clothing & Textiles, Hanyang University) ;
  • Yoon, Jung-A (Dept. of Clothing & Textiles, Hanyang University)
  • 투고 : 2018.04.04
  • 심사 : 2018.06.18
  • 발행 : 2018.06.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

This study analyzes characteristics related to Kineticism found in different kinds of displays and arts in order to contemplate modern window displays. The standard of analysis is based on kinetic arts pioneer George Rickey's six display factors. Projection features and movements were categorized into "Direct movements," "Indirect movements," and "Relative movements." Results were obtained through analysis of different examples of each category. First, the most observed form of Kineticism was direct movements on the window display. Along with the development of science and techniques, a variety of divergent motional methods has arisen. After that followed indirect movement, which uses visual media and lights for presentation. The third was relative movements, which provides communication in practical experience; users' motion is used to provide modification in vision. Fourth, we observed that direct movements and indirect movements can express fluidity depending on materials, inducing a sense of tension within the window display through visual stimuli together with dynamism from mechanical exposure. Fifth, when direct movements pair with relative movements, it triggers customer participation; though it does not deliberately induce participation, the effects are beyond expectation. Sixth, if indirect movements meet relative movements, the motion of lights offers a major stimulation to the customers along with various expressions, thus achieving an interactive domain.

키워드

참고문헌

  1. Agematsu, Y. (2000). Esthetics of architecture space (D. Y. Lee, Trans). Seoul: CA Press. (Original work published 1996)
  2. Bahk, S. A. (2007). A study on the effective strategies and design methods in visual merchandising. Unpublished master's thesis, Ewha Womans University, Seoul, Korea.
  3. Baker, J. (2013, November 17). Harvey Nichols, London [Video file]. Retrieved September 24, 2016, from https://www.youtube.com/watch?v=Z2Xu_GUmSlk
  4. Baker, J. (2015, September 6). Harvey Nichols, London [Video file]. Retrieved September 25, 2016, from https://www.youtube.com/watch?v=ZmAeOjTR3Cg
  5. Beligere, P. (2011, December 18). Macy's window displays at NYC - Christmas 2011 [Video file]. Retrieved October 1, 2016, from https://www.youtube.com/watch?v=z8w6jxZ5838
  6. Cho, Y. J., Kwon, M. K., Ahn, S. S., & Lee, S. J. (2000). The dictionary of contemporary design (Rev. ed.). Seoul: Ahn graphics.
  7. Choe, U.-R. (2012). Una Lumino. Retrieved September 25, 2016, from http://www.uram.net/kor_new/intro_kr.html
  8. Choi, J. Y. (2003). A study on the kineticism which introduced to boundary form in interior design. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
  9. Choi, M. O. (1999). A study on the boundaries of architectural space: Focused on shared space. Unpublished master's thesis, Konkuk University, Seoul, Korea.
  10. Display. (n.d.). In Doopedia. Retrieved March 26, 2016, from http://www.doopedia.co.kr/doopedia/master/master.do?_method=view&MAS_IDX=101013000761717
  11. DoveNewYork. (2014, November 28). Bloomingdales holiday windows display New York 2014 [Video file]. Retrieved October 1, 2016, from https://www.youtube.com/watch?v=jAzZP2_uDws
  12. Diana Eng - Fairytale Fashion. (2010, February 24). In Wikimedia Commons. Retrieved May 7, 2016, from https://commons.wikimedia.org/wiki/File:Di-ana_Eng_-_Fairytale_Fashion.jpg
  13. Jeong, D. A. (2013). 미디어 아트: 마르셀 뒤샹, 레디 메이드와 매체 예술 [Media art: Marcel Duchamp, ready-made and media arts]. Naver, Retrieved September 5, 2016, from http://terms.naver.com/entry.nhn?docId=1691779&cid=42219&categoryId=42223
  14. Jeong, H. J. (2014). Rene Magritte painting of a cloud image to the application's shop window display based on D brand example. Unpublished master's thesis, Ewha Womans University, Seoul, Korea.
  15. Kerouac2. (2015, November 23). Galeries Lafayette Christmas 2015 [Video file]. Retrieved October 14, 2016, from https://www.youtube.com/watch?v=9ZpYOF5Qrxw
  16. Kim, J.-Y. (2010). A study on characteristics of experiencing sensibility space in kineticism. Unpublished master's thesis, Kookmin University, Seoul, Korea.
  17. Kim, M.-G. (1989). 백화점 쇼우 윈도우 디스플레이 색채에 관한 연구 [A study on show window display color of department store]. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
  18. Korea Dictionary Research Publishing. (1998). Kinetic art. Naver, Retrieved September 5, 2016, from http://terms.naver.com/entry.nhn?docId=264252&cid=42635&categoryId=42635
  19. Kwak, J. Y. (2015). A study on the sensibility communication in the working space through kineticism. Unpublished master's thesis, Hongik University, Seoul, Korea.
  20. Laurel. (2007, August 5). Hussein chalayan's dark beauty [Blog Post]. Retrieved June 27, 2016, from http://stylenotes.typepad.com/style/2007/08/hussein-chalaya.html
  21. Lee, E. K. (2012). A study on characteristics of kineticism appeared in contemporary restaurants and bars. Unpublished master's thesis, Konkuk University, Seoul, Korea.
  22. Lee, J. S. (2010). 미술의 빅뱅: 한국의 젊은 예술가들, 새로운 감각을 열다 [Big Bang of art]. Seoul: Minumsa.
  23. Lee, S.-J. (2001). A study on the emotional expression of POP design in VMD. Unpublished master's thesis, Hoseo University, Chungcheongnam-do, Korea.
  24. Lim, H.-S. (2001). Space production design based on the kineticism. Unpublished master's thesis, Hongik University, Seoul, Korea.
  25. Lucie. (2012, January 5). Hamish Morrow & UVA. Collectif Textile, Retrieved June 25, 2016, from https://collectiftextile.com/hamish-morrow-uva
  26. MarketingFactory. (2013, February 27). Nike interactive window displays [Video file]. Retrieved October 11, 2016, from https://www.youtube.com/watch?v=47Bbrhx1VfE
  27. Monthly Art. (1999). 세계미술용어사전 [Art terms]. Seoul: Author.
  28. Noh, H. Y. (2006). Kinetic art-search for transfor- mation and enlargement of rotation: Focusing on exhibition of swing practice. Unpublished master's thesis, Hongik University, Seoul, Korea.
  29. Oh, H.-J. (2003). A study on the model of architectural environment design by the representation of the kineticism in time and space: Focused on the ecological theory of perception. Unpublished master's thesis, Ewha Womans University, Seoul, Korea.
  30. Oh, J.-H. (2011). A study on the regrouping of the physical movement of kinetic art: Focused on associated kinetic art with media art. Unpublished master's thesis, Chonbuk University, Jeollabuk-do, Korea.
  31. Parispopcorntv. (2011, November 12). Karl Lagerfel's Christmas windows at Printemps 2011.mov [Video file]. Retrieved September 19, 2016, from https://www.youtube.com/watch?v=hD5toTbYgKY
  32. Park, O. R., Lee, Y. J., Ha, J. K., Kim, H. J., & Jeong, H. D. (1997). 패션 디스플레이의 이론과 실제 [Theory and practice of fashion display]. Seoul: Hyungseul.
  33. Ra, S. M. (2009). A study on POP and characteristic variation with an object production in display elements: Focused on fashion lingerie stores of Korea, Japan, China, and Hong-Kong. Unpublished master's thesis, Hansung University, Seoul, Korea.
  34. Retail Design Blog. (2014, June 19). Lancaster ADELE window display at Rue Saint Honore, Paris - France [Blog Post]. Retrieved July 16, 2016, from http://retaildesignblog.net/2014/06/19/lancaster-adele-windows-paris-france
  35. Retail Design Blog. (2015, October 17). Isabel Marant windows by Arnold Goron at Barneys, New York City [Blog Post]. Retrieved July 27, 2016, from http://retaildesignblog.net/2015/10/17/isabel-marant-windows-by-arnold-goron-at-barneys-new-york-city
  36. Retail Design Blog. (2016, January 21). ASICS MetaRun retail concept by Green Room Design [Blog Post]. Retrieved September 15, 2016, from http://retaildesignblog.net/2016/01/21/asics-metarun-retail-concept-by-green-room-design
  37. Rickey, G. W. (1988). Kinetic art (N. J. Yoon, Trans). Seoul: Youlhwadang. (Original work published 1964)
  38. Sim, N. H. (1999). Display. Seoul: Kimundang.
  39. Si-sa Elite English-Korean Dictionary. (1999). Seoul: YBM.
  40. Smart Network. (2015, December 27). Interactive window display system [Video file]. Retrieved October 24, 2016, from https://www.youtube.com/watch?v=VOF7iKKmgn0
  41. TheEndlessScrew. (2013, December 4). Blooming-dale's holiday windows 2013 [Video file]. Retrieved September 14, 2016, from https://www.youtube.com/watch?v=va_ZDbnPb30
  42. TravelSort. (2015, December 13). Sub Zero Sphinx at Saks Fifth Avenue Christmas 2015 [Video file]. Retrieved October 12, 2016, from. https://www.youtube.com/watch?v=0w2GJxG9gRU
  43. Videosporalex. (2014, December 4). Macy's Christmas windows 2014 [Video file]. Retrieved October 19, 2016, from https://www.youtube.com/watch?v=8Gmkgk7hmgU
  44. Videosporalex. (2016, December 3). Macy's Christmas windows 2016 [Video file]. Retrieved October 19, 2016, from https://www.youtube.com/watch?v=cV1yPFtpK9A
  45. WindowsWear. (2015, December 16). Bloomingdale's "Holiday through the senses" holiday windows 2015 [Video file]. Retrieved October 11, 2016, from https://www.youtube.com/watch?v=E69q1n5yeLc
  46. Yang, J.-Y. (2011). A theoretical study on spatial perception in kinetic architecture: Focused on optical flow analysis based on motion perception theory. Unpublished master's thesis, Inha University, Incheon, Korea.
  47. Yoon, N. J. (1989). 키네티시즘과 현대사회 [Kineticism and modern society]. Seoul: Mijinsa.