Journal of Practical Engineering Education (실천공학교육논문지)

Korean Institute for Pratical Engineering Education (한국실천공학교육학회)
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A Study on the Development of the Contents in Corporate Education Programme - Focusing on the CSR Strategy in China

기업교육 컨텐츠 개발 연구 - 중국 진출을 위한 CSR 전략을 중심으로

  • An, Hyoung-Tae (Department of Tax Accounting, Ansan University) ;
  • Kim, Ji-Young (Department of Sustainability Management, Inha University) ;
  • Myung, Jae-Kyu (Department of Small and Medium Enterprise Management, KOREATECH)
  • 안형태 (안산대학교 세무회계과) ;
  • 김지영 (인하대학교 지속가능경영학) ;
  • 명재규 (한국기술교육대학교 강소기업경영학과)
  • Received : 2018.10.19
  • Accepted : 2018.11.14
  • Published : 2018.12.01
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Abstract

China evaluates corporate management activities based on the policies and assessment criteria of corporate social responsibility (CSR) based on the national development plan goals. This assessment should be understood in advance as a key issue for Korean companies into the Chinese market. Therefore, this research was presented to analyze the process, trends and related systems of CSR based on Chinese political specialties. Through this is aimed at utilizing this study as a CSR implementation strategy and CSR training frame for companies considering to China in order to understand the reality of CSR in China and applying it to business strategy.

중국은 국가의 발전계획 목표를 바탕으로 한 기업의 사회적 책임(CSR) 정책과 평가기준으로 기업의 경영활동을 평가하고 있다. 이러한 평가는 중국 시장에 진출해 있거나 또는 진출을 희망하는 한국 기업들에게 매우 중요한 이슈로서 중국의 CSR 발전과정 및 특징에 대한 이해가 선행되어야 할 것으로 판단된다. 이에, 본 연구는 중국의 정치적 특수성을 기반으로 한 CSR 발전 과정과 동향, 관련 제도 및 기업사례를 분석하였다. 이를 통해 중국사회와 대중이 요구하는 CSR에 대한 이해와 경영전략으로 활용하고자 하는 기업들을 위하여 CSR 이행전략의 제시와 CSR 교육 프레임을 제시하였다.

Keywords

HSCGCO_2018_v10n2_149_f0001.png 이미지

그림 1. CSR 기업 교육 프레임 Fig. 1. Frame for training with CSR.

표 1. 중국의 CSR 논의의 시기별 배경과 내용 Table 1. Background and contents of discussion of CSR in China

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표 2. CSR 관련 주요 법률 Table 2. Laws related to CSR

HSCGCO_2018_v10n2_149_t0002.png 이미지

표 3. 중국의 주요 CSR 가이드라인 Table 3. CSR guidelines in China

HSCGCO_2018_v10n2_149_t0003.png 이미지

표 4. 중국의 CSR 평가기관 Table 4. CSR evaluation agency in China

HSCGCO_2018_v10n2_149_t0004.png 이미지

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