Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the Impact of Mobile Healthcare's Diffusion of Innovation Factors on Intention to Use: Focusing on Moderating Effects of Innovation Propensity

모바일 헬스케어의 혁신확산 요인이 이용의도에 미치는 영향 연구: 혁신성향의 조절효과를 중심으로

  • Received : 2018.03.08
  • Accepted : 2018.05.20
  • Published : 2018.05.28
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Abstract

The technology of mobile healthcare is steadily growing, but acceptance of consumers is sluggish. Various studies related to mobile healthcare have been conducted, but studies on the characteristics of prisoners are lacking. Therefore, in this study, we examined the effect of diffusion factors of mobile health care on the intention to use, and examined the moderating effect of innovation propensity. The results show that the relative advantage, compatibility, observability, and usefulness of mobile health care affect the intention to use. In addition, the innovation propensity has a moderating effect on the influence of complexity, trialability, and usafulness on intention to use. This study suggests that the use of the concept of innovation propensity has been confirmed as a major control variable in the relationship between innovation diffusion factors and utilization intention. In addition, it suggests that consumers' innovation tendency is a factor to be taken into consideration for suppliers of mobile healthcare.

헬스케어의 패러다임이 질병치료 중심에서 예방 및 관리 중심으로 변화함에 따라 자신의 건강을 관리하는 트렌드와 더불어 모바일 헬스케어의 성장세가 지속되고 있다. 모바일 헬스케어의 기술은 지속적으로 성장하고 있지만, 소비자의 수용은 다소 부진하다. 이에 모바일 헬스케어와 관련된 다양한 연구가 진행되어 왔지만, 수용자의 특성을 고려한 연구는 부족한 현실이다. 따라서 본 연구에서는 모바일 헬스케어의 혁신 확산 요인이 이용의도에 미치는 영향 관계를 파악하고, 이 영향관계에서 혁신 성향의 조절 효과를 검정하였다. 연구 결과 모바일 헬스케어의 상대적 유익성, 적합성, 관찰 가능성, 유용성이 이용의도에 영향을 미치는 것으로 나타났다. 또한 복잡성, 시험 가능성, 유용성이 이용의도에 미치는 영향 관계에서 혁신 성향의 조절 효과가 있는 것으로 나타났다. 본 연구는 혁신 성향이라는 개념을 이용하여 혁신 확산 요인과 이용의도와의 영향 관계에서 주요한 조절 변수임을 확인하였음에 시사점을 갖는다. 또한 모바일 헬스케어의 공급자 입장에서 소비자의 혁신 성향을 고려되어야 하는 요인임을 시사한다.

Keywords

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