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A Study on the Moderating Effects of Problem-Solving Ability on the Effect of Consultant Selection Criteria on Consulting Service Repurchase Intention

컨설턴트 선정기준이 컨설팅서비스 재구매 의도에 미치는 영향에 있어서 문제해결능력의 조절효과에 관한 연구

  • Lee, Bong-Cheol (Division of Smart Convergence Consulting, Hansung University) ;
  • Na, Do-Sung (Division of Smart Convergence Consulting, Hansung University)
  • 이봉철 (한성대학교 스마트융합컨설팅학과) ;
  • 나도성 (한성대학교 스마트융합컨설팅학과)
  • Received : 2018.02.27
  • Accepted : 2018.04.20
  • Published : 2018.04.28

Abstract

The aim of this study was to test the effect of consultant's problem-solving ability on consulting services. A questionnaire was conducted for the staff of companies that were consulted, the research models and hypotheses were tested by structural equation. As a result of this study, the moderating effect of the consultant 's problem-solving ability and the fit of the research model were confirmed. In this study, defining the problem solving ability of the consultant as an major variable was a new attempt on the research of the consultant's competence. We expect that this study will promote various research on consultant's problem-solving ability and encourage consultants to re-recognize their problem-solving ability. We will conduct research to develop a a tool for measuring the problem-solving ability of consultants recognized as the limitation of this study.

본 연구의 목적은 컨설턴트선정요인, 컨설팅서비스만족도, 컨설팅서비스재구매의도 간의 관계에 있어서 컨설턴트의 문제해결능력의 조절효과를 분석하는 것이었다. 컨설팅수진기업에서 컨설팅프로젝트에 참여한 경험이 있는 담당자를 대상으로 설문조사를 실시하였으며 탐색적 요인분석과 구조방정식을 사용하여 연구모형과 가설을 검정하였다. 연구결과 컨설턴트의 문제해결능력의 유의한 조절효과와 연구모형의 적합성이 확인되었다. 본 연구에서 컨설턴트의 문제해결능력을 중요한 변인으로 정의 한 것은 컨설턴트의 역량에 관한 연구의 새로운 시도였다. 본 연구가 컨설턴트의 문제해결능력에 관한 다양한 연구를 촉진하고 컨설턴트 스스로에게는 문제해결능력에 대한 재인식을 갖게 하는 계기가 되기를 기대한다. 향후 본 연구의 가장 큰 한계점으로 인식한 컨설턴트의 문제해결능력 측정도구를 개발하고 그 도구를 사용하여 컨설턴트문제해결능력의 조절된 매개효과 검정을 위한 연구를 수행할 것이다.

Keywords

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