DOI QR코드

DOI QR Code

Prioritization Analysis for Contents Sensibility Evaluation of the Future Mobility

차세대 이동공간 대상의 콘텐츠 감성 평가를 위한 우선순위 도출

  • Lee, Jung Min (Technology and Design Research Center, Yonsei Institute of Convergence Technology, Yonsei University) ;
  • Ju, Da Young (Technology and Design Research Center, Yonsei Institute of Convergence Technology, Yonsei University)
  • 이정민 (연세대학교 글로벌융합기술원 기술과디자인연구센터) ;
  • 주다영 (연세대학교 글로벌융합기술원 기술과디자인연구센터)
  • Received : 2017.11.16
  • Accepted : 2017.12.26
  • Published : 2018.03.31

Abstract

The emergence of the fourth industrial revolution is rapidly changing the conventional society and the industry, eroding the boundaries among the technology, culture, and finance. In the mobility industry, as the engineering-based industry converges with the information technology, the mobile space is changing from mobility or safety-centric space into space where the passengers can consume infotainment or contents services. The contents evaluation of the future mobility is conducted in terms of usability or technology acceptance aspect, but according to the trend analysis, the mobility industries, such as vehicle OEMs, it is necessary to evaluate the emotional or sensibility factors for the development of their future mobile space design. Herein, this research study evaluates which sensibility factor should be evaluated in priority to develop the contents interaction in the future mobile space. Thus, using Patrick Jordan's Four Pleasure Model, the priority evaluation has been conducted among 116 Korean drivers. As a result of the statistical analysis and AHP (Analytic Hierarchy Process), it has been found that first, it is necessary to evaluate psychological, ideological, social and physical sensibility in the respective order, and second, it is necessary to evaluate based on the contents user type.

제 4차 산업 시대의 도래는 기존 사회와 산업 생태계를 급속히 변화시키며, 기술, 문화, 금융 등의 경계선을 사라지게 하고 있다. 이동공간 산업도 마찬가지로, 기존의 기계공학 중심의 산업이 전자 및 정보통신기술과 융합함에 따라 이동성 및 안전성 중심의 공간을 넘어, 인포테이먼트 및 콘텐츠를 소비할 수 있는 공간으로 변화하고 있다. 현재까지 수행된 차세대 이동공간 관련 이론적 평가 방법은 대부분 사용성 평가, 혹은 수용성 평가방법 등에 집중되어있으나, 실제 동향조사에 의하면 대부분의 자동차 OEM을 포함한 많은 이동공간 업체에서는 감성평가를 중요시하고 있는 것으로 나타났다. 이에 본 연구는 차세대 이동공간에서의 콘텐츠 인터랙션을 개발하는 데에 있어 어떠한 감성 요소들을 평가해야 하는지에 대해 수행한다. 패트릭 조단의 네 가지 즐거움 이론의 감성요소들을 기반으로 국내 운전자 116명을 대상으로 차세대 이동공간에서 콘텐츠 감성평가를 수행할 때 필요한 요소들에 대해 평가하였다. 통계분석 및 AHP (Analytic Hierarchy Process) 분석 결과, 심리적-관념적-사회적-물리적 즐거움 순으로 평가 우선순위를 도출시키는 것이 필요하며, 콘텐츠 소비 유형에 따른 평가를 수행하는 것이 필요할 것으로 나타났다.

Keywords

References

  1. Airbus (2017). Urban mobility takes shape with Italdesign and Airbus' Pop. Retrieved from https://www.youtube.com/watch?v=-FseeVy7uvU+
  2. Boeriu, H. (2016) World premiere: BMW I vision future interaction, BMWBLOG, Retrieved from http://www.bmwblog.com/2016/01/05/world-premiere-bmw-i-vision-future-interaction/
  3. Brinley, S. (2017). Chrysler portal concept brings FCA into atonomous connected car game, Fobes, Retrieved from https://www.forbes.com/sites/stephaniebrinley/2017/01/05/chrysler-portal-concept-brings-fca-intoautonomous-connected-car-game/#72c07eb6dc0f
  4. Budde, B., Alkemade, F., & Weber, K. M. (2012). Expectations as a key to understanding actor strategies in the field of fuel cell and hydrogen vehicle. Technology Forecasting and Social Change, 79, 1072-1083. DOI: 10.1016/j.techfore.2011.12.012
  5. Burns, P., Andersson, H., & Ekfjorden, A. (2000). Placing visual displays in vehicles: where should they go? International Conference on Traffic and Transport Psychology-ICTTP 2000, Berne.
  6. Choi, N. H., Jang, T. S., & Leem, M. H. (2013). Effect of Sound Therapy on the Stress Relief. Korean Education Journal of Aesthetic Society, 5(2), 213-218.
  7. Collie, S. (2017). Audi examines how we'll spend our time in self-driving cars. Retrieved from http://newatlas.com/audi-fraunhofer-autonomous-car-interior/50522/
  8. Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982-1003. DOI: 10.1287/mnsc.35.8.982
  9. Firnkorn, J. (2012). Triangulation of two methods measuring the impacts of a free- floating carsharing system in Germany. Transportation Research, 46(10), 1654-1672. DOI: 10.1016/j.tra.2012.08.003
  10. Graham-Rowe, E. (2012). Mainstream consumers driving plug-in battery-electric and pug-in hybrid electric cars: a qualitative analysis of responses and evaluations. Transportation Research Part A: Policy and Practice, 46(1), 140-153. DOI: 10.1016/j.tra.2011.09.008
  11. Grotenhuis, J. W., Wiegmans, B. W., & Rietveld, P. (2007). The desired quality of integrated multimodal travel information in public transport: customer needs for time and effort savings. Transportation Policy, 14(1), 27-38. DOI: 10.1016/j.tranpol.2006.07.001
  12. Han, M. H., & Oh, I. W. (2010). A study on the sensibility evaluation criteria of a spatial environment: focusing on an interior spacial environment. Journal of the Korean Insitute of Interior Design, 19(4), 3-10.
  13. Heo, S. H., & Youn, C. S. (2012). Exploratory Research of Aroma Effect by Constitution. The Korean Society of Beauty Industry Journal, 6(1), 44-46.
  14. Hernandez, J., McDuff, D., Benavides, X., Amores, J., Maes, P., & Picard, R. (2014). AutoEmotive: bringing empathy to the driving experience to manage stress. In Proceedings of the 2014 companion publication on Designing interactive systems, 53-56. DOI: 10.1145/2598784.2602780
  15. Howard, B. (2016). BMW uses low-cost VR (HTC Vive) to visualize high-end cars. Retrieved from https://www.extremetech.com/extreme/226265-bmw-uses-low-cost-vr-htc-vive-to-visualize-high-end-cars
  16. ISO 9241-11:1998 (1998). Ergonomic requirements for office work with visual display terminals (VDTs)-Part11: Guidance on usability, CEN, Brussels
  17. Jang, B. J. (2017). The impact of food therapy on lifestyle and behavioral intention of food service consumers; focused on food service users in Busan. Journal of Tourism and Leisure Research, 29(6), 295-311.
  18. Jang, D. S., Sung, J. W., & Lim, J. H. (2017). Intelligent Personal Assistant: GiGA Genie Assistant. Journal of Korean Institute of Information Scientists and Engineers (JOK), 35(8), 28-35.
  19. Jordan, P. W. (2002). Designing pleasurable products: An introduction to the new human factors. CRCpress.
  20. Jung, J. H., Moon, J. W., Lim, J. Y., & Lim, T. B. (2016). The design of a light therapy system using user's emotion. Proceedings of Symposium of the Korean Institute of Communications and Information Sciences, 60, 644-645.
  21. Jungklaus, E. (2016). The BUDD-e, your buddy. Volkswagen Magazine, Retrived from http://magazine.volkswagen.com/budd-e-electromobility-study.html
  22. Khu, B. Y., & Kim, Y. M. (2014). A relationship among secondary school teachers' stressors, psychological burnout, and teacher efficacy. Korean Journal of Youth Studies, 21(7), 275-306.
  23. Kim, J. G., & Ko, J. K. (2015). Affective evaluation for human-centered lighting environment design: focused on office spaces using LED lighting. Journal of Korean Institute of Illuminating and Electrical Engineers, 29(10), 25-33. https://doi.org/10.5207/JIEIE.2015.29.10.025
  24. Knoll, C., Vilimek, R., & Schulze, I. (2014). Developing the HMI of electric vehicles: On the necessity of a broader understanding of automotive user interface engineering. Design, User Experience, and Usability, 8919(3), 293-304.
  25. Koelsch, S. (2005). Investigating emotion with music: neuroscientific approaches. Annals of the New York Academy of Sciences, 1060, 412-418. DOI: 10.1196/annals.1360.034
  26. Lee, E. S., & Suk, H. J. (2012). The emotional response to lighting hue focusing on relaxation and attention. Achieves of Design Research, 25(2) 27-39.
  27. Lee, E. S., & Kim, M. S. (2017). Effect of music on interpersonal space in college students with social anxiety. Korean Journal of Clinical Psychology, 36(3), 315-324. https://doi.org/10.15842/kjcp.2017.36.3.003
  28. Lee, J. I., Lim, C. H., & Jung, J. W. (2012). An evaluation model of mechanical emotion in electronic product using emotion factor. Journal of the Korea Management Engineers Society, 17(1), 209-227.
  29. Lee, J. O., Heo, H. I., & Kim, H. (2012). Systematic Review on Aroma Massage. Journal of Investigative Cosmetology, 8(2), 87-98. https://doi.org/10.15810/jic.2012.8.2.003
  30. Lee, J. S., Nam, S., Kim, S. Y., & Park, J. Y. (2011). A study of the range of optimum lightness and the evaluation of emotional image by LED lighting color for automobile interior indirect illumination. Journal of Korean Society of Colour Studies, 25(2). 29-37. https://doi.org/10.17289/jkscs.25.2.201105.29
  31. Lee, S., & Park, Y. (2015). Case study on application of social learning in workforce education. Journal of Digital Contents Society, 16(4), 523-534. DOI: 10.9728/dcs.2015.16.4.523
  32. Lee, S. I., & Kim, J. H. (2012). A study of the design in the effects of emotional design interior space: focused on the lighting design. Journal of the Korean Furniture Society, 23(3), 317-323.
  33. Levitin, D. J., & Tirovolas, A. K. (2009). Current advances in the cognitive neuroscience of music. Annals of the New York Academy of Sciences, 1156, 211-231. DOI: 10.1111/j.1749-6632.2009.04417.x
  34. Lim, J. E. (2016). The Influences of Social Intelligence on Cooperation and Individual Performanceof Hotel Employees. The Journal of the Korea Contents Association, 15(5), 410-419.
  35. Maslow, A. (1987). Motivation & Personality. Harper & Raw: New York.
  36. Moon, J. W., Lee, J. H., & Kim, S. Y. (2014). Perception of indoor visual environment for lighting system and color temperature conditions in office. Journal of Korean Society Living Environment System, 21(3), 459-467. https://doi.org/10.21086/ksles.2014.06.21.3.459
  37. Muoio, D. (2017). Airbus just revealed a wild concept car that can be airlifted by a drone, Business Insider, Retrieved from http://www.businessinsider.com/airbus-reveals-concept-car-airlifted-drone-2017-3
  38. National Highway Traffic Safety Administration (NHTSA) (2013). Preliminary State of Policy concerning Automated Vehicles. Retrieved from http://www.nhtsa.gov/About+NHTSA/Press+Releases/U.S.+Department+of+Transportation+Releases+Policy+on+Automated+Vehicle+Development
  39. Nelson, J. D., & Mulley, C. (2013). The impact of the application of new technology on public transport service provision and the passenger experience: A focus on implementation in Australia. Research in Transportation Economics, 39, 300-308. DOI: 10.1016/j.retrec.2012.06.028
  40. Norman, D. A. (2004). Emotional Design: Why We Love (or Hate) Everyday Things. New York: Basic Books.
  41. Park, J. H. (2017). Understanding UX Evaluation and Analysis. Paju: Cheong Moon Gak.
  42. Park, J. S. (2014). Exploratory research on the sources of hedonic qualities in digital games. Korea Design Knowldege Society, 30, 92-102.
  43. Park, N. C., & Jeong, S. W. (2013). Extraction of representative emotions for evaluations of tactile impressions in a car interior. Science of Emotion & Sensibility, 16(2), 157-166
  44. Potter, S., & Shinner, M. J. (2000). On transport integration: a contribution to better understanding. Futures, 32, 275-287. DOI: 10.1016/S0016-3287(99)00097-X
  45. Rim, M. Y., Lee, J. H., & Kim, S. Y. (2012). Cognitive effects on lightning environment for improvement of spatial satisfaction and psychological comfort. Korean Journal of Air-Conditioning and Rrigeratio Engineering, 24(6). 497-508. https://doi.org/10.6110/KJACR.2012.24.6.497
  46. Rinspeed (2017). CES 2017 in Las Vagas. Retrieved from http://www.rinspeed.eu/aktuelles.php?aid=20
  47. Rumelin, S., & Buts, A. (2013). How to make large touch screens usable while driving. International Conference on Automotive User Interfaces and Interactive Vehicular Applications, 48-55. DOI: 10.1145/2516540.2516557
  48. SAE On-Road Automated Vehicle Standards Committee (2016). Taxonomy and definitions for terms related to driving automation systems for on-road motor vehicles. SAE Standard J3016_201609.
  49. Seo, K. R., Kang, D. S., Eo, J. K., Park, S. J., Kim, J. M., & Kim, H. J. (2017). A study on development model of public intelligent virtual assistant service based on artificial intelligence. Proceeding of The Korean Insitute of Comminications and Information Sciences, 890-891.
  50. Spickermann, A., Grienitz, V., & Gracht, H. A. (2014). Heading towards a multimodal city of the future? Multi-stakeholder scenarios for urban mobility. Technological Forecasting and Social Change, 89, 201-221. DOI: 10.1016/j.techfore.2013.08.036
  51. Tajadura, J. A., Pantelidou, G., Rebacz, P., Vastfjall, D., & Tsakiris, M. (2011). I-space: the effects of emotional valence and source of music on interpersonal distance. PLoS ONE, 7(11), e26083. DOI: 10.1371/journal.pone.0026083
  52. Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly, 425-478. DOI: 10.2307/30036540
  53. Viitam, D., & Muir, A. (2013). Exploring comfortable and acceptable text sizes for vehicle displays. The International Conference on Automotive User Interfaces and Interactive Vehicular Applications, 232-236. DOI: 10.1145/2516540.2516568
  54. Virtual reality experiences with Mercedes-Benz (2016, May 9). Retrieved from https://www.vrlife.news/virtual-reality-experiencesmercedes-benz/
  55. Volvo (2016). Volvo Concept 26 - the future of not driving. Retrieved from https://www.youtube.com/watch?v=fLEeCFELCxw
  56. Whitmarsh, L., & Kohler, J. (2010). Climate change and cars in the EU: the roles of auto firms, consumers, and policy in responding to global environmental change. Cambridge Journal Regions Economy and Society, 3, 427-441. DOI: 10.1093/cjres/rsq008
  57. Wilson, M. W. (2012). Location-based services, conspicuous mobility, and the location-aware future. Geoforum, 43, 1266-1275. DOI: 10.1016/j.geoforum.2012.03.014
  58. Wittmann, M., Kiss, M., Gugg, P., Steffen, A., Fink, M., Poppel, E., & Kamiya, H. (2006). Effects of display position of a visual in-vehicle task on simulated driving. Applied Ergonomics, 37(2), 187-199. DOI: 10.1016/j.apergo.2005.06.002
  59. Wixom, B. H., & Todd, P.A. (2005). A theoretical integration of user satisfaction and technology acceptance. Information Systems Research, 16(1), 85-102. DOI: 10.1287/isre.1050.0042
  60. Ziegler, A., Schwarzkopf, J., & Hoffmann, V. H. (2012). Stated versus revealed knowledge, determinants of offsetting CO2 emissions from fuel consumption in vehicle use. Energy Policy, 40, 422-431. DOI: 10.1016/j.enpol.2011.10.027