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The Causal Relation between Win-Win Growth Strategies of Small and Medium-Sized Businesses and Corporate Performance

중소기업의 동반성장 전략과 기업성과의 인과 관계

  • Ban, Won Ho (Department of Advanced Industry Fusion The Graduate School of Konkuk University)
  • 반완호 (건국대학교 신산업융합학과)
  • Received : 2018.07.11
  • Accepted : 2018.12.07
  • Published : 2018.12.31

Abstract

Since 1960's, the large conglomerates of South Korea have grown due to the corporate-centered, fast-paced growth drive, while the small and medium-sized businesses supported the country's economy as the subordinate structure of these conglomerates. Due to the globalization of the business environments, the focus of competition shifted from competitions between individual companies to one between networks of companies. Therefore, more emphasis is now put on the capabilities of the cooperation networks between companies rather than the capabilities of individual companies. Therefore, in this study, the author examined the influence of the win-win growth strategy elements through cooperation with small and medium-sized businesses upon corporate performance. This study was conducted with the workers of small and medium-sized businesses that have previous cooperation experiences with South Korean conglomerates over the period from March 2 to May 17, 2018. For this, a total of 515 questionnaires were retrieves to obtain the data for analysis. The analysis was conducted using SPSS 22.0 and AMOS 18.0. The analytical processes that were taken included exploratory factor analysis, confirmatory factor analysis, confidence analysis, correlation analysis, and structural equation analysis model. The results of the analysis showed that, first of all, the win-win growth strategy factors that affected the strategic performance, which is a part of cooperate performance were, respectively, harmonization with the goals, production technical support, and quality system. Second, the win-win growth strategy factors that affected the financial performance, which is a part of corporate performance, turned out to be harmonization with the goals, quality system, and incentive. With the results of this study, it was shown that the elements such as harmonization with the goals, production technical support, quality systems, and incentives were key infrastructural factors that affected the corporate performance directly. On the other hand, its implication is that informative or knowledge-related factors, such as joint knowledge creation, do not have their own added values, while they are not too much likely to affect corporate performances for the moment.

1960년대 이후 대기업은 한국 경제에서 기업 중심의 고도성장으로 지금까지 발전해 온 반면 중소기업은 대기업의 하부구조로서의 시스템으로써 한국경제를 이끌어왔다. 최근 기업 환경의 글로벌화에 따라 개별기업 간 경쟁에서 기업 네트워크 간 경쟁구조로 변화함에 따라 개별기업의 자체 역량보다는 기업 간 협력네트워크의 역량이 중요시 되고 있다. 따라서 본 연구에서는 중소기업의 협력활동을 통한 동반성장 전략 요소가 기업성과에 어떠한 영향을 미치는지 살펴보고자 하였다. 본 연구는 2018년 3월 2일부터 5월 17일까지 국내 대기업과 협력경험이 있는 중소기업 근무자를 대상으로 하였고, 총 515명의 설문지에 대한 자료가 분석에 사용되었다. 분석방법은 SPSS 22.0과 AMOS 18.0을 사용하여 탐색적 요인분석, 확인적 요인분석, 신뢰도 분석, 상관분석, 구조방정식 모형을 실시하였다. 분석결과, 먼저 기업성과의 전략적 성과에 영향을 미치는 동반성장 전략요소는 목표일치성, 생산기술지원, 품질시스템으로 나타났다. 둘째, 기업성과의 재무적 성과에 영향을 미치는 동반성장 전략요소는 목표일치성, 품질시스템, 인센티브 연계로 나타났다. 본 연구의 결과를 통해 기업에 있어서 목표일치성, 생산기술지원, 품질시스템, 인센티브 연계 등과 같은 요소는 기업성과에 직접적인 영향을 미치는 중요한 인프라 요소임을 알 수 있었다. 반면, 공동지식창출과 같은 정보나 지식과 같은 요소는 그 자체로서 부가가치가 없고, 아직까지 기업성과에 영향을 미치기 어렵다는 현실을 반영함을 시사한다.

Keywords

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Fig. 1. Research Model

Table 1. Model fit of Confirmatory Factor Analysis

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Table 2. Confirmatory Factor Analysis Study Model Results

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Table 3. Research Model fit

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Table 4. Validation results of the hypothesis

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