Ideological Approach to Television Dispositif

텔레비전 장치의 이데올로기적 접근

Abstract

This study examines the mechanism of how the dispositif, a dispositional concept of television, which is changing in form, Q-Sheet, is expressed as 'ideology' embedded in television. The dispositif implemented in television aims at the realization of mechanical desire through the internal disposition and makes the reality that it dazzles the public by adjusting the density of the gap and depreciates the existence of the aura itself. Instead of gaining new experience through the disposition, the public accepts the manipulated experience and falls into the illusion that it is true. In the television literacy program, the Q-sheet acts in the intervals and gaps that exist in the movement between the stacks, spreading the ideology, and the act of Channel Surfing by using the remote control is also a dispositf form of television viewing. In modern capitalist societies, television disposition are regenerating through proliferation and expansion, showing intent to dominate even art and culture through disposition, and autonomously injecting ideologies by television disposition.

Fig. 1. A Desire Machine.

Fig. 2. Machine Civilization Becoming a Subjectivity.

Fig. 3. SMCR(Source-Message-Channel-Receiver) Model & Noise by W. Schramm.

Table 1 SBS Q-Sheet