Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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The Effect of Information System Quality on Customer Value and Satisfaction in Hotel Comparison Sites

  • Kong, Choon-Moo (GOLDEN BUSINESS HOTEL) ;
  • Jung, Ji-Hee (Dept. of Distribution, Gyeongnam National University of Science and Technology)
  • Received : 2018.10.22
  • Accepted : 2018.11.02
  • Published : 2018.12.31
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Abstract

In this study, variables were constructed based on prior research to examine the impact of information system quality (information quality, system quality, service quality), customer value and satisfaction in hotel comparison site. The samples consist of 205 survey data drawn from hotel comparison site users. The collected data were analyzed by SPSS 24.0 and AMOS 21.0. According to results of the reliability and validity test, all were found reliable, and all items were included. The results are as follows: first, Among the information system quality (information quality, system quality, and service quality) of the hotel comparison site, the information quality and service quality have positive effects on customer value. Second, the information system quality(information quality, system quality, and service quality) of the hotel comparison site has a positive effect on customer satisfaction. Third, the customer value of the hotel comparison site has a positive effect on customer satisfaction.

Keywords

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Fig. 1. Research model

Table 1. Measure scales

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Table 2. Demographic Characteristics

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Table 3. Convergent Validity and Reliability

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Table 4. Discriminant Validity

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Table 5. The results of hypotheses testing

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