Journal of the Korean Society for Aviation and Aeronautics (한국항공운항학회지)

The Korean Society for Aviation and Aeronautics (한국항공운항학회)
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The effect of motivation of using instagram on flow of instagram and career preparation behavior of job seekers for cabin crew: inclusion of personal characteristic as a moderator

승무원 준비생의 3세대 SNS 사용동기가 몰입과 진로준비행동에 미치는 영향 연구 : 개인적 특성 조절변수 추가

  • Received : 2018.08.10
  • Accepted : 2018.12.23
  • Published : 2018.12.31
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Abstract

Despite the growing use of SNS and the increasing number of recruitment related to SNS, little research has been conducted between career preparation activities and relationship with SNS. Therefore, this study investigates the relationships among purpose of using instagram, flow of instagram and career preparation behavior using structural equation model, and by investigating the adjustment effect of the personal characteristic among them. To this end an online survey was conducted for students who want to be cabin crew. The results of this study show that motivation of using instagram had a positive and significant effect on flow of instagram, which in turn positively influenced career preparation behavior. Furthermore, it could be confirmed that there was a adjustment moderating effect on personal characteristic between purpose of using instagram and flow of using instagram. The results of this study suggest that the likelihood of recruitment for being cabin crew can be achieved by identifying mutual relationships among motivation of using instagram, flow of instagram, career preparation behavior, and personal characteristics.

Keywords

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Fig 1. Results of structural model

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Fig 2. Results of Moderating analysis.

Table 1. Respondents' demographic characteristics

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Table 2. Result of confirmatory factor analysis of instagram’s flow, motivation and career preparation behavior

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Table 3. Correlation matrix and discriminative validity.

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Table 4. Model fitness difference verification

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Table 5. Result of research theory

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