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The Comparative evaluation of cultural contents preference for active seniors' enjoyment

액티브시니어의 문화향유 콘텐츠 선호도 비교평가

  • 김우섭 (을지대 성남고령친화종합체험관 R&BD센터) ;
  • 신영석 (을지대 성남고령친화종합체험관 R&BD센터) ;
  • 신이수 (을지대 성남고령친화종합체험관 R&BD센터) ;
  • 김규호 (을지대 성남고령친화종합체험관) ;
  • 정덕영 (을지대 성남고령친화종합체험관 R&BD센터)
  • Received : 2018.01.19
  • Accepted : 2018.02.22
  • Published : 2018.02.28

Abstract

In this research, for the smooth cultural life of seniors, we recruit 92 smart seniors (male: 22, female: 70) and survey their preferred content sub-genre. The survey is mainly based on the two devices (PC, Smartphone) to be used. As a result of the study, there was a little difference in preference on the web pages between both devices, the video contents showed the similar preference, regardless of the device. Also, sub-genres surveyed show higher correlations with similar sub-genres in other content genres. So, If the result of this study is reflected in the development of cultural contents and the composition of content pages, it will be helpful for senior to enjoy the improved cultural life by lowering entry barriers accessing digital media contents.

본 연구에서는 시니어들의 원활한 미디어 콘텐츠 향유를 위해 스마트 시니어 92명(남: 22, 여: 70)을 대상으로, 스마트폰, PC를 통해 주로 이용하는 미디어 콘텐츠 선호 세부장르와 이용빈도가 높은 세부장르를 기준으로, 타 세부장르와 이용빈도 상관성 분석 또한 진행하였다. 조사결과 웹페이지에서는 기기마다 선호분야가 상이하였지만, 영상콘텐츠의 경우 조사기기와 무관하게 유사한 선호 장르 조사결과를 확인할 수 있었으며, 해당 선호세부장르들은 타 콘텐츠 내에서도 유사 세부장르와 이용 빈도에 높은 연관성이 있음을 확인할 수 있었다. 해당 연구결과는 향후 콘텐츠 개발, 종합포탈 내 세부장르 구성시 활용된다면 시니어들의 미디어 콘텐츠 진입장벽을 낮춤을 물론 질 높은 문화향유 환경개선에 도움이 될 것으로 판단된다.

Keywords

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