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A Study on Priority for Success Factors for Chatting Service of Cyber University and Implementation of Chatting Service

  • Lee, Min Jung (Dept. of Business Administration, Sejong Cyber University) ;
  • Lim, Hyo Yeon (Dept. of Social Welfare, Sejong Cyber University)
  • Received : 2018.08.27
  • Accepted : 2018.10.18
  • Published : 2018.11.30

Abstract

As the competition of 21 cyber universities in Korea has been on a continual increase, they are focusing on improving the quality of the e-learning education in cyber universities. In this study, we intended to derive the failure factors of the previous chatting system in the 2010s and the success factors from previous studies. Next, we identified priorities among five factors(Reliability, UI Convenience, Usability, Network effect, Operational policy) using AHP and the practical ways to implement the chatting service. We applied the chatting system to all the curriculums of S cyber university. Our study finds that the chat service affects the satisfaction of education. Finally, we propose the utilization plan to improve the e-learning education of cyber university through the findings of this research.

Keywords

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Fig. 1. Process

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Fig. 3. LMS Connected with Chatting Service

Table 1. Success Factors of Messenger service and Distance Learning in LMS

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Fig. 2. AHP Hierarchy Tree of Messenger service in LMS

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Table 2. Success Factors of Messenger service and Distance Learning in LMS

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Table 3. Comparison of Various Messenger Tools

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Table 5. T test between Chatting Service Participants and Non-participants

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Table 4. 5W1H Elements of the Operational Policy

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