Analysis of Hairdressing Technique Patent Trends

헤어미용 기술에 대한 특허동향 연구

Abstract

This study classified hairdressing techniques into hairdressing equipment, beauty/care, and styling and investigated current trends in patent applications. In addition, it analyzed what aspects should be concentrated on in terms of future hairdressing techniques and their growth potential. The results found the following: Hairdressing techniques have been on the rise since 1990 in terms of patent activities. In particular, they have been most active in 'electric hairdressing equipment such as hair dryers and hair straighteners. According to analysis of applicants' application trends, technique leaders were different by sector. In hairdressing techniques, in other words, expertise should be developed by sector. It is anticipated that this study would facilitate and expand the hairdressing market by analyzing hairdressing technique patent trends and establishing future directions for R&D in hairdressing techniques.

본 연구에서는 헤어미용과 관련된 기술을 헤어기기, 뷰티/관리, 스타일링로 나누고, 이들 기술분야에 대한 특허 출원 동향을 살펴봄으로써 헤어미용 기술에 대한 발전 가능성과 향후 헤어미용 기술에서 주안점을 두어야 할 부분을 연구하였다. 그 결과 헤어미용 기술은 1990년 이후 현재까지 꾸준하게 특허활동이 증가하는 추세에 있고, 특히 헤어미용 기술분야 중에서도 헤어드라이기, 헤어아이론 등과 같은 전기식 헤어기기에 대한 특허활동이 가장 활발하게 이루어지고 있음을 확인하였다. 또한 주요출원인의 출원동향을 살펴본 결과 각 기술 분야마다 기술을 선도하고 있는 출원인이 서로 다르게 나타나는 것을 통해 각 분야별로 전문성을 구비하여야 하는 헤어미용 기술의 특징을 재차 확인할 수 있었다. 이에 본 연구는 헤어미용 기술에 대한 특허동향을 분석하여 향후 다양한 헤어미용 기술분야에 대한 연구개발 방향을 설정하고 이를 통해 헤어미용 시장의 활성화 및 시장 규모의 증대를 기대한다.

Fig. 1. Annual Number of Hairdressing Technique-related Patents Applied For

Fig. 2. Major Patent Applicants in the Field of Hairdressing Techniques (Top 6)

Fig. 3. Major Patent Applicants in the Field of Electric Hairdressing Equipment (Top 6)

Fig. 4. Major Patent Applicants in the Field of Electric Hairdressing Equipment (Top 6)

Fig. 5. Major Patent Applicants in the Field of Hair-fixing Techniques (Top 6)

Fig. 6. Major Patent Applicants in the Field of Scalp/Hair Care Cosmetics (Top 6)

Fig. 7. Major Patent Applicants in the Field of Scalp/Hair Care Massage and Techniques (Top 6)

Fig. 9. Major Patent Applicants in the Field of Perm-based Hairstyling (Top 6)

Fig. 10. Major Patent Applicants in the Field of Coloring/Bleaching-based Hairstyling(Top 6)

Fig. 11. Major Patent Applicants in the Field of Hairstyling Using a Hairpiece (Artificial Hair) (Top 6)

Fig. 12. Patent Trends by the Field of Major Applicants’ (Top 6) Hairdressing-related Techniques

Fig. 13. Percentage of Patent Application by theField of All Applicants’ Hairdressing-related Techniques

Fig. 8. Major Patent Applicants in the Field of Hair Transplant (Top 6)

Table 1. Technical classification