Fig. 1. Research model
Table 1. Demographics of the respondents.
Table 2. The measurement model for independent and dependent variables.
Table 3. The correlation analysis
Table 3-1. Results of Regression Analysis(The effect between Personality and Emotional value)
Table 3-2. Results of Regression Analysis(The effect between Personality and Epistemic value)
Table 3-3. Results of Regression Analysis(The effect between Personality and Economic value)
Table 4. Results of Regression Analysis II (The effect between Perceived value and Recommendation intention)
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