Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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The effect of customer incivility on emotional exhaustion through negative affectivity

고객 무례행동의 부정적 정서를 통한 감정소지에 미치는 영향

  • Received : 2017.10.16
  • Accepted : 2018.01.05
  • Published : 2018.01.31
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Abstract

Customer incivility is an important stress factor employees performing service tasks, and this is equally true for employees who perform civil affairs services. The purpose of this study is to investigate the negative effects of adverse customer behavior and ways to reduce it. This study adopts the Conservation of Resource (COR) theory in order to examine customer incivility. This study predicts that customer incivility will negative emotions and eventually lead to emotional exhaustion in employees. We also predict that social support (organizational support, supervisor support, coworker support) perceived by employees would moderate the relationship between customer incivility and negative emotions. This study is based on 481 questionnaires collected from public officials. The results are as follows: First, customer incivility causes negative emotions. Second, negative emotions mediate the relationship between customer incivility and emotional exhaustion. Third, the relationship between customer incivility and negative emotions showed moderating effects on the perception of organizational support which is one of three types of social support. Based on the results of this study, implications, limitations, and future direction of research are suggested.

고객무례행동은 서비스 직무를 수행하는 직원들에게 중요한 스트레스 요인으로 작용되어 왔으며, 이는 공무원 조직의 민원처리업무를 수행하는 직원들에게도 동일하게 나타나고 있다. 본 연구는 공무원 조직을 대상으로 고객 무례행동의 부정적 효과 및 이를 줄일 수 있는 방안 파악을 연구목적으로 제시하였다. 본 연구 목적을 달성하기 위하여 자원보존이론을 바탕으로, 고객 접점에서 발생하는 고객 무례행동을 경험한 직원은 부정적 정서를 유발하게 되며 이는 결국 감정소진을 이끌게 될 것이라 예측하였다. 또한 직원들이 지각하는 사회적 지원(조직지원, 상사지원, 동료지원)이 고객무례행동과 부정적 정서간의 관계를 완화시켜줄 것이라 예측하였다. 본 연구는 공공기관의 공무원들을 대상으로 수집한 481부의 설문지를 바탕으로 분석하였으며 분석 결과는 다음과 같다. 첫째, 고객무례행동은 부정적 정서를 유발한다. 둘째, 부정적 정서는 고객무례행동과 감정소진과의 관계를 매개한다. 셋째, 고객무례행동과 부정적 정서와의 관계는 사회적 지원 중 조직지원인식만이 조절효과를 나타내었다. 이상의 연구결과를 바탕으로 연구의 시사점 한계 및 향후 연구방향을 제시하였다.

Keywords

Acknowledgement

Supported by : 호서대학교

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