통상정보연구 (International Commerce and Information Review)

한국통상정보학회 (Korea Association for International Commerce and Information)
권호 표지

합작파트너 간 신뢰와 자산특이성이 국제합작투자기업의 경영성과에 미치는 영향: 비선형적 모형을 중심으로

Impact of Trust and Asset Specificity between Partner Firms on IJV Performance: A Quadratic Model Investigation of IJVs in Korea

  • 송윤아 (조선대학교 경상대학 무역학과) ;
  • 이재은 (순천대학교 경상학부 무역학전공)
  • Song, Yunah (Department of International Trade, Chosun University) ;
  • Lee, Jae-Eun (Division of Business and Commerce, Sunchon National University)
  • 투고 : 2017.02.17
  • 심사 : 2017.03.24
  • 발행 : 2017.03.31
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초록

본 연구는 국제합작투자 파트너 기업 간 신뢰와 자산특이성이 합작투자기업의 성과에 미치는 영향을 비선형적 모형을 중심으로 분석하였다. 기존문헌에서는 신뢰 및 자산특이성과 합작투자성과의 관계를 선형적으로 가정했다면, 본 연구에서는 사회적 자본이론과 거래비용이론을 근거로 신뢰 및 자산특이성과 합작성과의 관계가 비선형적 관계를 이룰 것이라는 가설을 설정하고 실증적으로 분석하였다. 한국기업과 외국기업 간에 형성된 한국 내 합작투자 74개의 제조기업을 연구대상으로 설문조사를 실시하여 실증 분석한 결과, 신뢰와 합작투자성과의 관계는 역U자형의 관계를, 자산특이성과 합작투자성과의 관계는 U자형의 관계를 보이는 것으로 나타났다. 이는 국제합작투자 파트너 기업 간의 지나친 신뢰가 파트너간의 적절한 통제력을 상실하지 않도록 신뢰의 적정한 수준을 조절하고 유지해야 하며, 자산특이성으로 인해 발생되는 비용을 최소화하여 긍정적인 효과로 전환하기 위해서는 합작투자기업의 파트너사의 기회주의적 행위에 관한 통제와 모니터링 시스템의 운영과 더불어 새로운 역량을 지속적으로 개발할 수 있는 조직의 유연성과 혁신성을 잃지 않도록 해야 함을 시사한다.

This study is to analyse how trust and asset specificity among partner firms affect on performance of international joint venture(IJV). Especially, the analysis was mainly based on a quadratic model. While it assumes that the previous studies was based on linear model in the relationship between trust, asset specificity and the performance, this study proceeds a empirical analysis by setting up a hypothesis; it would be quadratic relationship between trust, asset specificity and performance which are based on social capital theory and transaction cost theory. The survey was held with 74 manufactures who were established as an IJV by Korean and foreign firms together. In the result of the empirical analysis, trust shows an inverted U-shaped relationship with IJV performance. Also, asset specificity shows the U-shaped relationship with IJV performance. The results suggest that it needs to control and maintain the trust level among the partners in order not to lose an appropriate control caused by too much trust. In order to minimize the cost generated by asset specificity and to transform it into positive impact, it needs a control and the operation of monitoring system on the opportunistic action of the partners. Furthermore, it needs to keep organizational flexibility and innovativeness to continuously develop new capabilities.

키워드

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