The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Development of fashion cultural products utilizing the World Heritage of Korea - Focusing on Hangeul font and architecture -

한국의 세계유산을 활용한 패션문화상품 개발 - 한글 글자꼴과 건축물을 중심으로 -

  • Song, Jaemin (Dept. of Fashion Design Information, Chungbuk National University) ;
  • Kim, Jiyoung (Dept. of Fashion Design Information, Chungbuk National University) ;
  • Choi, Jongmyoung (Dept. of Fashion Design Information, Chungbuk National University)
  • 송재민 (충북대학교 패션디자인정보학과) ;
  • 김지영 (충북대학교 패션디자인정보학과) ;
  • 최종명 (충북대학교 패션디자인정보학과)
  • Received : 2017.06.27
  • Accepted : 2017.09.11
  • Published : 2017.10.31
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Abstract

As a plan for establishing Korea's cultural identity and its competitive edge in the world market and for enhancing Korea's cultural status, creative and unique high value-added cultural products need to be developed utilizing our inherent cultural assets. Accordingly, this study focused on the development of the design of fashion cultural products that utilize the convergence of Hangeul our peculiar font style and Korea's cultural heritage, which is registered as part of UNESCO's World Heritage. A design method was devised that converges archetypal images of cultural property with the unique Hangeul font in a way that targets Korea's symbolic architectures. The symbolic architecture includes Korea's world-heritage pagoda architecture, such as Seokgatap pagoda and Dabotap pagoda at Bulguksa temple. It also included the architecture of royal palace, such as Injeongjeon hall at Changdeokgung palace. Finally, it also included the architecture of the fortress wall, such as Paldalmun gate in Hwaseong fortress. Thus, by developing cultural assets made from a convergence between architecture and the Hangeul font as a consumer-product image that has universality, the possibility of cultural products was pursued by applying color planning after an analysis that involved extracting the compositional colors of the flags of the world. This research and approach will lead to opportunities for further progress for Korea's cultural products in the global market as a results of additional recognition for their value, excellence, and universal appeal.

Keywords

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