The Korean Journal of Health Service Management (보건의료산업학회지)

Korea Society of Health Service Management (보건의료산업학회)
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The Effect of Hospital Social Responsibility Activities on Organizational Commitment and Hospital Value and the Mediating Effect of Organizational Commitment : Focused on the Perception of Hospital Administrative Practitioners

병원의 사회적 책임활동이 조직몰입 및 병원가치에 미치는 영향과 조직몰입의 매개효과 : 병원 행정실무자들의 인식 중심으로

  • Received : 2017.05.01
  • Accepted : 2017.06.25
  • Published : 2017.06.30
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Abstract

Objectives : This study aimed to identify the impact of social responsibility(CSR) activities by the hospital on the organizational commitment and value of the hospital by the internal members, to recognize the importance of staff carry out social responsibility activities effectively in the relevant departments, and use planning as a vital element or establishing a long-term hospital management strategy. Methods : Data were collected from 800 the administrative practioners of the hospitals in 200 hospitals nationwide. A structured questionnaire was used to measure the research variables using a 5-point Likert scale. The final sample consisting of 230 was analyzed using SPSS. Results : It was found that economic, legal, and charitable CSR have a statistically significant effect on organizational commitment and value of hospital Conclusions : The results suggest that hospitals should a fulfilling the obligation to abide by the norms and rules to be strictly observed, social services and charitable activities for the community are a strategy to increase the organizational commitment and hospital value in the long run. These activities should be actively pursued in a way that is sustainable and long-term so that they can improve to management performance.

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References

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