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A Study on Loudness Standards for Digital Broadcast Programs

디지털 방송 음량기준 정책 연구

  • Kim, Heejung (Yonsei University, Communication Research Institute) ;
  • Yang, Yoo S. (Chung-Ang University, Graduate School of International Studies)
  • 김희정 (연세대학교 커뮤니케이션연구소) ;
  • 양유석 (중앙대학교 국제대학원)
  • Received : 2017.07.25
  • Accepted : 2017.09.15
  • Published : 2017.09.30

Abstract

The practice of producing and transmitting TV programs with uneven loudness can harm audiences' welfare in the digital environment where audiences are entitled to be offered quality broadcasting service. The purpose of this paper is to investigate issues concerning the digital loudness policy institutionalized in Korea since May 2016, and to offer policy suggestions. This paper reviews previous studies on audience welfare in digital broadcasting, focusing on the close link between loudness policy and audience welfare. In order to explore the state of international policy, this paper examines loudness standards developed by international standardization organizations including ITU, ATSC, and EBU, along with loudness regulations in the US, the UK, Canada, Australia, Japan, and Korea, respectively. Based on the analysis, this paper suggests recommendations for policy makers and broadcasters. First, policies on mandating regular monitoring and establishing penality system should be established for broadcasters not to violate loudness standards. Second, broadcasters are recommended to collect audience feedback, to be equipped with loudness measuring devices, to offer personnel training programs, and to check the compliance of loudness standards when they outsource TV programs.

디지털 환경에서 방송 프로그램 제작과 송출이 균일하지 않은 음량으로 이루어지는 관행으로 인해 양질의 방송서비스를 제공받을 권리가 있는 시청자의 복지가 저해될 우려가 있다. 이 논문의 목적은 2016년 5월부터 우리나라에서 시행되고 있는 디지털 방송 음량기준 정책에서 개선이 필요한 사안을 검토하고 정책방향을 제시하는 것이다. 이 논문에서는 음량기준정책과 시청자복지 개념 간의 연계성에 주목하여 선행연구를 검토하였다. 또한 세계적인 방송 음량표준화 추세를 파악하기 위해 ITU, ATSC, EBU 등 국제 표준화기관에서 발표한 기술기준 권고안과 음량기준, 해외 주요국과 우리나라의 음량기준과 규제현황을 살펴보고, 음량기준 정착을 위한 개선사안을 정책 부문과 사업자 부문으로 구분하여 제시하였다. 정책 부문에서는 음량기준 정기 모니터링의 의무화와 음량기준 위반 시 제재수단의 제도화가 모색되어야 할 것으로 나타났으며, 사업자 부문에서는 시청자 피드백의 확보, 음량기준 측정장비 확충과 인력교육, 외주제작 프로그램의 음량기준 준수에 대한 정책적 고려가 이루어져야 할 것으로 나타났다.

Keywords

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