DOI QR코드

DOI QR Code

A Survey on Application of Gamification for Energy Saving

에너지절약을 위한 게임화 전략의 적용사례와 제언

  • Received : 2017.05.16
  • Accepted : 2017.06.09
  • Published : 2017.06.30

Abstract

This paper aims to examine how gamification strategies lead to the changes in consumers' perspectives and behaviors on energy savings. Since gamification strategies began to be widely used in the late 2010s, the strategies have been extensively applied to a variety of industries and applications, including the field of energy savings. As energy saving practices adopting gamification strategies reflect the attributes of game, citizens can be pleased to participate in energy saving activities. Also, the gamification strategies are expected to raise citizens' awareness to the necessity of reducing energy consumption. Therefore, considering the subjects and specific objectives, the action plans for applying gamification strategies to energy saving programs are required to be established to meet the demand of new services on energy savings.

본고에서는 게임화 전략은 2010년 하반기부터 광범위하게 사용되기 시작하여 다양한 산업과 응용분야에서 활용이 증가하는 추세로, 에너지절약분야에서도 에너지절감 및 에너지절약 행동의 변화를 위해 적극 활용되고 있다. 에너지절약분야 게임화 적용사례는 게임속성을 반영하고 있어서 일반시민들이 재미있고 즐겁게 에너지절약에 참여할 수 있도록 설계된 특징이 있으며, 에너지사용량의 절감 및 에너지절약에 대한 인식을 변화시킬 수 있는 것으로 평가된다. 향후 에너지절약 프로그램의 게임화 적용은 에너지절약 신서비스 요구에 대한 충족이 가능하도록, 에너지절약 프로그램에 대한 적용대상 및 목표 설정을 위한 게임화 실행계획의 수립이 요청된다.

Keywords

References

  1. Korean Government, 2015.04.22., "Energy new industry enabling and key technology development strategy," for addressing climate change plans, press releases
  2. Jeon, E. J., 2013, Study on gamification activated in government/public sector, Korea Creative Content Agency,
  3. Korea Creative Content Agency, 2013, Trends andcases of gamification, CTInsight, Nov. 6,
  4. #denkimeter website, https://itunes.apple.com/jp/app/ idenkimeter/id428280244#/
  5. ACEEE, 2015, Gamified Energy Efficiency Programs
  6. Brensch, 2013, Identifying the Impact of Cool Choices
  7. Carbon4square 2014a, What is Carbon4Square?, 2015
  8. Chicago Challenge, 2014, The Chicago Neighborhood Energy Challenge
  9. Chicago Neighborhood energy challenge, http://chi cagoneighborhood energychallenge.com/
  10. Economic Times, 2015.01.02., Imagineering 2015: Turn work into a game
  11. Elearningindustry, 2015.06.16., The Top Gamification Statistics And Facts For 2015 You Need To Know,
  12. EnConCITY homepage, http://www.enconcity.com/ about-programme.htm/
  13. Frost & Sullivan, 2013, World's Top Global Mega Trends To 2025 and Implications
  14. Gool Choices, 2014, Game developmen
  15. M2 Research, 2012, Gamification in 2012,
  16. Mind Commerce, 2015.03.01., Gamification Companies, Solutions, and Market Outlook 2015 to 2020,
  17. NEST homepage, https://nest.com/thermostat/meetnest-thermostat/
  18. Reuters, 2014.02.27., Research and Markets: Global Virtual Currency Market 2014-2018
  19. Savenije, 2014, How Simple Energy Gamified Energy Efficiency