Human Ecology Research

  • 제55권4호
  • /
  • Pages.351-362
  • /
  • 2017
  • /
  • 2982-5725(pISSN)
  • /
  • 2982-6608(eISSN)
대한가정학회 (The Korean Home Economics Association)
권호 표지
DOI QR코드

DOI QR Code

고등학생의 협력적 소비에 대한 교육경험과 기대 혜택이 참여 의도에 미치는 영향

Effects of High School Student' Educational Experience and Expected Benefits on the Participation Intention of Collaborative Consumption

  • 정주원 (동국대학교 가정교육과) ;
  • 최경숙 (한국소비자교육지원센터)
  • 투고 : 2017.04.15
  • 심사 : 2017.05.31
  • 발행 : 2017.08.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

Collaborative consumption (CC) occurs in organized systems or networks in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. Information and communications technologies (ICTs) that have emerged with CC. CC is expected to alleviate social problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination. In this study, we investigate the influence of educational experience and expected benefits of CC participation (intended to using and providing CC) of Adolescent Consumers. The subjects for the study were 418 high school students. Data was analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and hierarchical multiple regression analysis using SPSS Win 21.0. The results of this study are as follows. First, the significant positive relationship found between CC participants (intent to use and provide CC), educational experience (home education, school education, and mass media) and expected benefits (social benefit, economic benefit, enjoyment, community effect, and reputation). Second, enjoyment, mass media, reputation, social benefit, home education and school education values were variables that influenced the using participation intention for CC. Third, the major variables influencing the providing participation intention CC were home education, enjoyment, gender, community effect, and mass media values.

키워드

참고문헌

  1. Albinsson, P. A., & Perera, B. Y. (2012). Alternative marketplaces in the 21st century: building community through sharing events. Journal of Consumer Behaviour, 11 (4), 303-315. https://doi.org/10.1002/cb.1389
  2. Axelrod, R. (2009). The evolution of cooperation (K. S. Lee, Trans.). Seoul: systema. (Original work published 2006).
  3. Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of Consumer Research, 39 (4), 881-898. https://doi.org/10.1086/666376
  4. Belk, R. (2007). Why not share rather than own? The ANNALS of the American Academy of Political and Social Science , 611(1), 126-140. https://doi.org/10.1177/0002716206298483
  5. Belk, R. (2010). Sharing. Journal of Consumer Research, 36 (5), 715-734. https://doi.org/10.1086/612649
  6. Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67 (8), 1595-1600. https://doi.org/10.1016/j.jbusres.2013.10.001
  7. Botsman, R., & Rogers, R. (2010). What's mine is yours: The rise of collaborative consumption . New York: Harper Collins.
  8. Bucher, E., Fieseler, C., & Lutz, C. (2016). What's mine is yours (for a nominal fee): Exploring the spectrum of utilitarian to altruistic motives for internet-mediated sharing. Computers in Human Behavior, 62 , 316-326. https://doi.org/10.1016/j.chb.2016.04.002
  9. Choi, K. S. (2015). Influence of socio-psychological factors and educational experience on adolescent consumers' ethical consumption behavior. Journal of Korean Home Economics Education Association, 27 (1), 67-83. https://doi.org/10.19031/jkheea.2015.03.27.1.67
  10. Choi, K. S., & Park, M. S. (2016). The effect of consumer education on knowledge, attitude, intention, motivation, and consumption value for collaborative consumption of undergraduate students. Journal of Consumer Culture, 19 (3), 175-196. https://doi.org/10.17053/jcc.2016.19.3.009
  11. Fast Company. (2011). Retrieved January 15, 2017, from https://www.fastcompany.com/1747551/sharing-economy
  12. Glind, P. (2013). The consumer potential of collaborative consumption (Unpublished master's thesis). Utrecht University, Utrecht, Netherlands.
  13. Gold, L. (2010). New financial horizons: The emergence of an economy of communion . New York: New City Press.
  14. Hamari, J., Sjöklint, M., & Ukkonen, A. (2015). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67 (9), 2047- 2059. https://doi.org/10.1002/asi.23552
  15. Heijden, H. (2004). User acceptance of hedonic information systems. MIS Quarterly, 28 (4), 695-704. https://doi.org/10.2307/25148660
  16. Heinrichs, H. (2013). Sharing economy: a potential new pathway to sustainability. GAIA Ecological Perspectives for Science and Society, 22 (4), 228-231. https://doi.org/10.14512/gaia.22.4.5
  17. Hellwig, K., Morhart, F., Girardin, F., & Hauser, M. (2015). Exploring different types of sharing:A proposed segmentation of the market for 'sharing' businesses. Psychology & Marketing, 32 (9), 891-906. https://doi.org/10.1002/mar.20825
  18. Jeong, J. Y. (2010). A study for rational consumption activities of the female middle and high school students according to education about consumers and consumption conscious (Unpublished master's thesis). Kyung Hee University, Seoul, Korea.
  19. Jeong, Y. S., Lee, S. Y., & Jeong, D. Y. (2015). Influence of using motives of SNS on the activities : Mediating effects of cognitive reputation and flow. The Journal of Internet Electronic Commerce Research, 15 (4), 265-283.
  20. John, N. A. (2013). Sharing, collaborative consumption and Web 2.0. Media@LSE Electronic Working Paper, 26 (1), 1-19.
  21. Jung, J. W. (2012). A study on adolescents' ethical consumption education experience and ethical consumption behavior. Journal of Korean Home Economics Education Association, 24 (3), 191-208.
  22. Kim, J. H. (2015). Influencing factors the collaborative consumption intention of the contemporary consumer (Unpublished master's thesis). Sungkyunkwan University, Seoul, Korea.
  23. Kim, N. D., Lee, J. Y., Kim, J. E., Lee, H. E., Kwon, H. J., & Jeon, M. Y. (2011). Trend Korea 2011 . Seoul: Miraebook Publishing Co.
  24. Lamberton, C. (2016). Collaborative consumption: a goal-based framework. Current Opinion in Psychology, 1 (10), 55-59. https://doi. org/10.1016/j.copsyc.2015.12.004
  25. Lamberton, C. P., & Rose, R. L. (2012). When is ours better than mine? A framework for understanding and altering participation in commercial sharing systems. Journal of Marketing, 76 (4), 109-125. https://doi.org/10.1509/jm.10.0368
  26. Latitude. (2010). Retrieved January 12, 2017, from http://latdsurvey.net/pdf/Sharing.pdf
  27. Lee, H. N., Sung. B. Y., & Hwang, H. S. (2016). An exploratory study on college student consumers' intention to participate in sharing economy services. Journal of Human Ecology, 20 (1), 169-181.
  28. Lee, J. Y. (2016). Consumer perception and participation of collaborative consumption (Unpublished master's thesis). Seoul National University, Seoul, Korea.
  29. Lehrer, E., & Moylan, A. (2014). Embracing the peer-production economy. National Affairs, 21 (3), 51-63.
  30. Leismann, K., Schmitt, M., Rohn, H., & Baedeker, C. (2013). Collaborative consumption: towards a resource-saving consumption culture. Resources, 2 (3), 184-203. https://doi.org/10.3390/resources2030184
  31. Lessig, L. (2008). Remix: Making art and commerce thrive in the hybrid economy. New York: Penguin Books.
  32. Lifkin, J. (2001). The age of access (H. J. Lee, Trans.). Seoul: Minumsa Publishing Group. (Original work published 2000).
  33. Lifkin, J. (2014). The zero marginal cost society: The internet of things, the collaborative commons, and the eclipse of capitalism (J. H. Ahn, Trans.). Seoul: Minumsa Publishing Group. (Original work published 2014).
  34. Matzner, M., Chasin, F., & Todenhofer, L. (2015, May). To share or not to share: towards understanding the antecedents of participation in IT-enabled sharing services. Paper presented at the 2015 European Conference on Information Systems, Munster, Germany.
  35. Ministry of Education. (2015). 2015 Practical arts(technology & home economics) curriculum. Sejong: Ministry of Education.
  36. Moeller, S., & Wittkowski, K. (2010). The burdens of ownership: reasons for preferring renting. Managing Service Quality: An International Journal, 20 (2), 176-191. https://doi.org/10.1108/09604521011027598
  37. Mohlmann, M. (2015). Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behaviour, 14 (3), 193-207. https://doi. org/10.1002/cb.1512
  38. Moore, R. L., & Moschis, G. P. (1983), Role of mass media and the family in the development of consumption norms. Journalism Quarterly, 60 (1), 67-73. https://doi.org/10.1177/107769908306000111
  39. Moschis, G. P., & Churchill, G. A. (1978). Consumer socialization: A theoretical and empirical analysis. Journal of Marketing Research, 15 (4), 599-609. https://doi.org/10.2307/3150629
  40. Nov, O., Naaman, M., & Ye, C. (2010). Analysis of participation in an online photo-sharing community: A multidimensional perspective. Journal of the American Society for Information Science and Technology, 61 (3), 555-566. https://doi.org/10.1002/asi.21278
  41. Park, J. M. (2003). A study on the variables to adolescents' propensity to conspicuous consumption (Unpublished master's thesis). Ewha Women's University, Seoul, Korea.
  42. Park, M. H. (2016). Consumers' experiences of collaborative consumption based on sharing economy service. Journal of Consumer Studies, 27 (4), 175-205.
  43. Park, Y. M., & Lee, H. S. (2015). The differences of the characteristics of adolescent consumers' socialization according to growth stages. Journal of consumer policy studies, 46 (2), 133-163. https://doi. org/10.15723/jcps.46.2.201508.133
  44. Piscicelli, L., Cooper, T., & Fisher, T. (2015). The role of values in collaborative consumption: Insights from a product-service system for lending and borrowing in the UK. Journal of Cleaner Production, 97 (2), 21-29. https://doi.org/10.1016/j.jclepro.2014.07.032
  45. PwC. (2015). Retrieved January 15, 2017, from http://www.pwc.com/CISsharing
  46. Rhee, K. C., & Kim, J. E. (2012). Consumer education: theory & practice. Seoul: Kyomunsa.
  47. Shim, S. J. (2016). An exploratory study on factors affecting intention to use of sharing economy services. The Journal of Internet Electronic Commerce Research, 16 (4), 163-183.
  48. So, Y. H., & Han, Y. J. (2013). Influence of mass media, peers' effects and conformity on the consumption-oriented attitude and conspicuous consumption of adolescent consumers. Journal of Korean Home Management Association, 31 (5), 173-184. https://doi. org/10.7466/JKHMA.2013.31.5.173
  49. Song, S. Y. (2015). The study on sharing economy services and consumer's rights promotion plan . Eumseong-gun: Korea Consumer Agency.
  50. Suh, Y. K. (2010). The effect of teenager consumer behavior on the parents' consumer behavior (Unpublished master's thesis). Konkuk University, Seoul, Korea.
  51. Tussyadiah, I. P. (2015, February). An exploratory study on drivers and deterrents of collaborative consumption in Travel . Paper presented at Information and Communication Technologies in Tourism 2015, Lugano, Switzerland.
  52. Wasko, M. M., & Faraj, S. (2005). Why should I share? Examining social capital and knowledge contribution in electronic networks of practice. MIS Quarterly, 29 (1), 35-57. https://doi.org/10.2307/25148667
  53. Yoon, E. R. (2014). Study on cognitive, emotional and social interface platform for collaborative consumption of public service (Unpublished master's thesis). Yonsei University, Seoul, Korea.

피인용 문헌

  1. A Study on Providing Intention of P2P Collaborative Consumption: Focused on Consumption Values, Attitude, Perceived Risk, Trust and Expected Benefits vol.21, pp.3, 2017, https://doi.org/10.17053/jcc.2018.21.3.004
  2. The Classification of Consumers Based on Providing Intention and Using Intention of Collaborative Consumption(CC) and Analysis of Predictive Factors in the Sharing Economy vol.49, pp.3, 2017, https://doi.org/10.15723/jcps.49.3.201812.61