한국건설관리학회논문집 (Korean Journal of Construction Engineering and Management)

  • 제18권3호
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  • Pages.84-94
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  • 2017
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  • 2005-6095(pISSN)
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  • 2465-9703(eISSN)
한국건설관리학회 (Korea Institute of Construction Engineering and Management)
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해외개발사업 발굴단계의 수주성공요인 분석

Successful Winning Award Factors in Early Stage of International Public Private Partnership Projects

  • Jung, Wooyong (Department of Civil and Environmental Engineering, Yonsei University) ;
  • Han, Seungheon (Department of Civil and Environmental Engineering, Yonsei University)
  • 투고 : 2017.04.03
  • 심사 : 2017.05.04
  • 발행 : 2017.05.31
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초록

국내건설시장의 불확실성과 해외 EPC도급 사업의 수주 경쟁력 약화로 인해, 국내건설기업의 해외개발사업에 대한 관심은 최근 크게 증가하고 있다. 해외개발사업을 수주하기 위해서는 오랜 준비기간과 판매비용이 투입되기 때문에 사업발굴초기에 수주까지 달성할 수 있는 사업을 선별하는 것은 의사결정자에게 매우 중요하다. 하지만, 기존 연구는 사업초기단계보다는 사업개발 전체단계 관점의 타당성평가가 대부분이었다. 따라서 본 연구에서는 31개 해외개발사업을 대상으로 사업발굴단계의 사업추진역량, 상업적 조건, 비상업적조건, 전략 및 공익성의 28개 의사결정요소와 사업수주 성공/실패의 관계를 분석하였다. 이를 통해 다음과 같은 결론을 도출할 수 있었다. 첫째, 입찰형 사업과 제안형 사업의 리스크는 다소 다르며, 제안형 사업이 대체적으로 리스크가 크기 때문에 보다 나은 사업추진역량과 금융조건을 필요로 한다. 둘째, 사업발굴단계 이후에도 개선이 쉽게 되지 않는 사업추진역량의 중요도가 높다고 분석되었다. 셋째, 상업적 조건의 경우, 사업발굴단계에서는 판단하기 어려운 부분이 있으나 수주가능성을 판단하는데는 유의미하게 중요한 요인으로 평가되었다. 넷째, 비상업적 조건과 전략 및 공익성은 사업발굴단계의 수주가능성 예측에는 유의미한 변수로 평가되지는 않았다. 본 연구는 해외개발사업의 수주가능성을 발굴단계 초점을 맞추어 실제 프로젝트를 기반으로 실증적으로 분석했다는데 의의가 있다.

Recently, domestic construction companies have increasingly engaged in international PPP projects a result of both uncertainties in the domestic construction market and low competitiveness in international EPC project business. These international PPP projects usually require long-term preparations and substantial sales costs, which make it important for decision-makers to select winning-award potential project in early stage of the projects. However, most previous research has analyzed success factors in terms of project development across all stages. Thus, this study investigated 28 success factors of 4 categories in the early stage of 31 international PPP projects. First, results indicate that unsolicited PPP projects require better implementation capabilities and financial conditions compared to solicited PPP projects. Second, implementation capability is important because it is not easy to improve as the project proceeds. Third, commercial conditions are identified as important even if conditions are not fixed in the early stage of PPP projects. Fourth, non-commercial conditions, strategy, and public interest are not found to be meaningful in the early stage of PPP projects because they can vary as the project proceeds. This study helps to improve selection criteria aimed towards more winning-award potential project in the early stage of international PPP projects.

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참고문헌

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