Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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The Effect on Entrepreneurial Characteristics of Small Business Management Performance

소상공인의 기업가특성이 경영성과에 미치는 영향

  • Received : 2016.10.19
  • Accepted : 2017.02.14
  • Published : 2017.02.28
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Abstract

Management condition of small business is very poor owing to entry barriers and excessive competition. Of course, it is believed that differences in competitiveness and result arise from characteristics of a businessman. Therefore, this study intends to grasp relationships between businessman's characteristics and management result of small business and to investigate moderating effects of trust in social capital on the management result. Through this, it mainly aims to draw implications to secure self-regenerating power of small business which faces various difficulties now. Research result is as follows: First, it was found that management result was influenced by the order of achievement need, risk-taking propensity and intuition among businessmen's characteristics. It seems to well reflect businessman's characteristics of the tendency to rely on his own intuition through confidence and an optimistic view. Second, there were moderating effects on confidence between achievement need and management result. Third, as implications to secure self-regenerating power of small business based on above contents, this study asserted to prepare various political measures in order to encourage achievement need of small business and then, to raise survival rates of small businessmen who face serious social problems today.

소상공인은 낮은 진입장벽과 과다경쟁으로 경영여건이 매우 열악한 경우가 많다. 당연히 기업가의 특성에 따라 경쟁력과 성과의 차이가 발생할 것으로 판단 가능하다. 따라서 본 연구에서는 소상공인의 기업가특성과 경영성과 간의 관계를 파악하고 사회적자본의 신뢰가 경영 성과에 미치는 조절효과를 살펴보고자 하였다. 이를 통해 현재 여러 가지 어려움에 처해있는 소상공인의 자생력 확보를 위한 시사점 도출이 주 목적이다. 연구 결과는 다음과 같다. 첫째, 소상공인 기업가특성 중 성취욕구, 위험감수성향, 직관 순으로 경영성과에 영향을 미치는 것으로 나타났다. 자신감과 낙관적견해로 자신의 직관에 의존하는 경향이 큰 소상공인의 특성을 잘 반영해준 결과로 보인다. 둘째, 조절효과 분석에서는 성취욕구와 경영성과 간 신뢰의 조절효과가 있었다. 셋째, 상기 내용을 바탕으로 자생력 확보를 위한 시사점으로 소상공인의 성취욕구를 고취시킬 수 있는 여러 정책적 대안을 마련함으로써 오늘날 심각한 사회적 문제로 대두되고 있는 소상공인의 생존율을 높을 수 있어야 한다고 피력하였다.

Keywords

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