Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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Analyzing the Structural Relationships between Project Manager's Creative Thinking, Entrepreneurship, and Project Performance

프로젝트 담당자의 창의적 사고, 기업가정신, 프로젝트 성과 간의 구조적 관계 분석

  • Received : 2017.01.02
  • Accepted : 2017.02.25
  • Published : 2017.02.28
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Abstract

This study is intended to look into the structural relationships between project manager's creative thinking, entrepreneurship, and project performance. To achieve this, research model and hypothesis were established to carry out statistical analysis based on the results of an empirical sample survey. The findings showed that project manager's creative thinking didn't improve project satisfaction directly, but it improved project satisfaction through the mediating effects of project manager's entrepreneurship. While it had a direct effect on perceived project performance, project manager's entrepreneurship was not mediated in this process. This suggests that even if project managers have a high expertise, thinking skill and motivation as creative thinking in working on the project, they have the limitation in leading to customer satisfaction from a personal perspective.

본 연구는 프로젝트 담당자의 창의적 사고, 기업가정신, 프로젝트 성과 간의 구조적 관계를 규명하는데 목적을 둔 연구이다. 이를 위해 연구모형과 가설을 설정하고 표본을 수집하여 실증 조사한 결과를 토대로 통계 분석을 실시하였다. 연구결과, 프로젝트 담당자의 창의적 사고는 직접적으로는 프로젝트 만족도를 향상시키지 못하지만 프로젝트 담당자의 기업가 정신의 매개효과를 통해 프로젝트 만족도를 향상시키는 반면 프로젝트의 인지된 성과에는 직접적으로 영향을 미치지만 이 과정에 있어 프로젝트 담당자의 기업가 정신은 매개효과를 갖지 못하는 것으로 나타났다. 이는 프로젝트 추진에 있어 담당자의 창의적 사고로서의 전문지식, 사고기술, 동기부여가 높다고 하더라도 당해 개인적 관점에서의 고객의 만족을 이끌어 내는데 한계가 있음을 시사한 것으로 평가 할 수 있다.

Keywords

References

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