패션비즈니스 (Journal of Fashion Business)

  • 제21권2호
  • /
  • Pages.1-15
  • /
  • 2017
  • /
  • 1229-3350(pISSN)
  • /
  • 2288-1867(eISSN)
한국패션비즈니스학회 (The Korean Society of Fashion Business)
권호 표지
DOI QR코드

DOI QR Code

현대 패션에 나타난 하이컨셉(high concept)의 퍼놀로지(funology) 특성

Funology Characteristics of High Concept in Contemporary Fashion

  • 유차향 (성균관대학교 패션학과) ;
  • 서승희 (성균관대학교 의상학과)
  • 투고 : 2017.01.24
  • 심사 : 2017.04.30
  • 발행 : 2017.05.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

This study aims to identify the special features of high-concept funology observed in fashion products and expressional media by exploring funology in an era of high-concept, the emotional paradigm of the 21st century. High-concept funology in today's fashion can be explained as follows: First, 'virtual reality', which is often seen in fashion shows and fashion commercials, enhances consumer participation and involvement with blurred boundaries between the real world and the virtual world. With the expansion of various forms of real-time communication with consumers, positive images of the brand are being projected to the consumers. Second, 'form transformability', which is often found in fashion products, promotes customers' purchase desire as they are able to present themselves in a more versatile way in the fashion product that is changeable in various designs. Third, 'integration of different fields', which is easily found in various fashion goods, engages consumers in a mutual interaction under an entertaining setting with the product that is made to satisfy their needs attuned to their digital lifestyle. Fourth, 'interactive responsiveness', which is mainly recognized in fashion stores and commercials, is characterized by its interactive playfulness that encourages consumer participation through entertainment contents and promotes brand intimacy, eventually adding more value to its name.

키워드

참고문헌

  1. Amadana, Star Wars Bluetooth Speaker. (2015). Retrieved June 5, 2016, from http://www.edged.co.kr
  2. Baek, J., & Bae, S. (2010). A Study on the Emotional Expression of High Concept-Reflected Fashion. Journal of the Korean Society of Costume, 60(9), 120-135.
  3. CEO report. The Time is for the High-Concept. (2007, Jul 9). LG Economic Research Institute. Retrieved May 18, 2016, from http://www.lgeri.com
  4. Chaumet, transformable jewelry. (2012, May 17). Fashionbiz. Retrieved August 21, 2016, from http://www.fashionbiz.co.kr
  5. Cheon, A. (2012). A Study on Funology Characteristics Appearing Kitsch Fashion (Unpublished master's thesis). Sookmyung Women's University, Seoul, Korea.
  6. Eom, K., & Lee, M. (2014). A Case Study of Fake Design Shown in Products by the Fiber Fashion. Korea Digital Design Council. 14(3). 779-788. https://doi.org/10.17280/jdd.2014.14.3.077
  7. Fashion combined with IT technology. (2009, Dec 2). Fashion Insight. Retrieved August 29, 2016, from http://www.fi.co.kr
  8. 'Growing Jewelry' Icelandic Moss Rings. (2008). Retrieved June 5, 2016, from http://inhabitat.com/growing-jewelry
  9. Ham, S. (2006). A Study on the balance of Fun and Technology Phenomena Shown in the Contemporary Fashion Design (Unpublished master's thesis). Hanyang University, Seoul, Korea.
  10. HugoBoss, clothing can charge USB device. (2010, Aug. 5). Fashionbiz. Retrieved August 21, 2016, from http://www.fashionbiz.co.kr
  11. It is better to have a funny thing than not. (2006, Jul 6). JoongAng Ilbo. Retrieved August 25, 2016, from http://joongang.joins.com/
  12. Kim, H. (2013). A Study on the aesthetic characteristics of funology fashion design (Unpublished master's thesis). Hongik University, Seoul, Korea.
  13. Ko, J. (2011). (A) Study on Strategies for a Global Prestigious Brand through High Concept Collaborations (Unpublished master's thesis). Hongik University, Seoul, Korea.
  14. Kwon, J., & Seo, J. (2010). Analysis of Funology in Public Kiosk Design for Users' Enjoyment, Korean Society of Basic Design & Art, 11(3), 13-19.
  15. Lee, H., & Lee, S. (2009). Study on the emerging abilities of designers in the high concept era. Proceeding of International Conference on Korean Society of Design Science (pp. 166-167). Seoul: SADI.
  16. McDonald's made a paper placemat that let diners create music. (2016).Retrieved June 13, 2016, from http://thenextweb.com/shareables/2016/05/04/
  17. Monkey Light Pro Lets You Download and Animate Your Own Bike Wheel Display. (2013). Inhabitat. Retrieved June 12, 2016, from http://inhabitat.com/monkey-light-pro
  18. Na, H. (2008). A Study on the Contemporary Fashion Based on the Characteristics of Funology. Society of Korea Design Trend, 18(2), 81-91.
  19. Na, H. (2008). A Study on the Funology of Fashion Design in the Post-digital Age : With a Focus on Internal Meanings and External Expressions. Journal of the Korean Society of Costume, 58(4), 47-57.
  20. Park. Y. (2011). A study on the interior space planning applying space identity in high concept and high touch environment (Unpublished master's thesis). Hongik University, Seoul, Korea.
  21. Remote-controlled flying cyborg beetles could replace drones. (2016). Retrieved June 17, 2016, from https://www.dezeen.com/2016/03/30/
  22. Samsung electronics unveils concept of transformable TV. (2016, Jan 7). Hankyung. Retrieved May 22, 2016, from http://www.hankyung.com
  23. Series, 'smart&fun' store communicating with customers. (2015, Jul 1). Apparelnews. Retrieved August 30, 2016, from http://www.apparelnews.co.kr
  24. Shanghai 'Rapido', virtual fitting room. (2015, Oct 21). Fashionbiz. Retrieved August 30, 2016, from http://www.fashionbiz.co.kr
  25. The popularity of unusual beer glass. (2011, Aug 11). Hankyung. Retrieved May 20, 2016, from http://www.hankyung.com
  26. Virtual reality department store to open in the hyundai. (2016, Aug 8). Apparelnews. Retrieved August 25, 2016, from http://www.apparelnews.co.kr
  27. Welcome to Burberry Digital World. (2012). Retrieved August 29, 2016, from http://m.noblesse.com/magazine
  28. Yeom, H. (2014). A Study on Case Analysis of High Concept Collaboration in pholstery Fabric Design (Unpublished master's thesis). Seokyeong University, Seoul, Korea.

피인용 문헌

  1. 3D Expression of Mosaic Wallcovering by Color Difference -Focused on the Warp Direction of String and Woven Mosaics- vol.23, pp.6, 2017, https://doi.org/10.12940/jfb.2019.23.6.27