Journal of Korea Multimedia Society (한국멀티미디어학회논문지)

Korea Multimedia Society (한국멀티미디어학회)
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A Comparative Study of Immersiveness in and through an Empirical Approach

<모네, 빛을 그리다展>과 <반 고흐 인사이드: 빛과 음악의 축제>의 실증적인 접근을 통한 몰입적 특성에 대한 비교 연구

  • Rhee, Boa (Dept. of Art & Technology, Graduate School, Sogang University) ;
  • Seo, Jane (Dept. of Art & Technology, Graduate School, Sogang University) ;
  • Ha, Seung Wan (Dept. of Art & Technology, Graduate School, Sogang University)
  • Received : 2016.09.20
  • Accepted : 2016.12.26
  • Published : 2017.04.30
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Abstract

The purpose of the study is to analyze the impact of storytelling factor, technical factor and exhibition environment factor on the degree of satisfaction, degree of immersion and immersion types in and . Our findings show that the degree of satisfaction not only has a significant correlation with the degree of immersion, but also influences on the holding power and behavioral intention. According to the results of correlation analyses, three factors have an impact on the degree of satisfaction and immersion. Immersion factors influence negatively on Focused Attention and Heightened Enjoyment, however, the factors effect positively on Temporal Dissociation and Curiosity. As the influence of immersiveness on the degree of satisfaction and immersion, and immersion types have been verified, this study offers a fresh understanding of the importance of immersion factors as evaluation criteria for digital exhibitions.

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References

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