농촌계획 (Journal of Korean Society of Rural Planning)

  • 제23권1호
  • /
  • Pages.11-19
  • /
  • 2017
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  • 1225-8857(pISSN)
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  • 2288-9493(eISSN)
한국농촌계획학회 (Korean Society of Rural Planning)
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질적연구방법을 이용한 지역축제의 참여농가 영향모델 - 청원생명축제를 중심으로 -

An Effects Model of Local Festival on the Participating Local Farms using a Qualitative Research Technique - Focused on the Cheongwon Organic Life Festival -

  • 김숙종 (충북대학교 지역건설공학과) ;
  • 엄성준 (충북대학교 지역건설공학과) ;
  • 황성기 (충북대학교 지역건설공학과) ;
  • 이준설 (충북대학교 지역건설공학과) ;
  • 리신호 (충북대학교 지역건설공학과)
  • Kim, Sookjong (Dept. of Agricultural and Rural Engineering, Chungbuk Nat'l Univ.) ;
  • Eom, Seong Jun (Dept. of Agricultural and Rural Engineering, Chungbuk Nat'l Univ.) ;
  • Hwang, Sungki (Dept. of Agricultural and Rural Engineering, Chungbuk Nat'l Univ.) ;
  • Lee, Jun-serl (Dept. of Agricultural and Rural Engineering, Chungbuk Nat'l Univ.) ;
  • Rhee, Shinho (Dept. of Agricultural and Rural Engineering, Chungbuk Nat'l Univ.)
  • 투고 : 2017.01.10
  • 심사 : 2017.02.09
  • 발행 : 2017.02.28
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초록

The purpose of the study was to investigate how the Cheongwon Organic Life Festival, a rural festival, affects the farmers of the local farms in Cheongju. Based on grounded theory, this study analyzed the objective using a qualitative research program, the Nvivo11 program. The data was collected through in depth interviews from 13 farmers who participated in the Cheongwon Organic Life Festival, and were also residents of Chungcheungbuk-do. The roles of the local festival expected by farmers, were the sale of local agricultural products, local public relations, regional revitalization, a sense of pride as a farmer, exchange of business ideas for sales of agricultural products, and a line of direct communication between farmers and consumers. The farmers who participated in the Cheongwon Organic Life Festival insisted that sales should rise. The results showed that the farmers who participated in the festival felt socially and psychologically stable while participating. The programs at the Cheongwon Organic Life Festival include a concert, hands on involvement, and agricultural sales, which have a direct influence on both sales and attracting visitors during the local festival. Farmers who participated in the Cheongwon Organic Life Festival asked for the improvement of the overall operation of the festival, including the problems with the admission tickets, parking, arrangement of facilities, festival venue, time, and etc. The suggested improvements for the Cheongwon Organic Life Festival focused on the quality certification system of agricultural products, as well as the organic farming of products, thereby to gain trust from the consumers.

키워드

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피인용 문헌

  1. 지역축제 운영시스템의 품질이 방문객의 만족도에 미치는 영향 - 청원생명축제를 중심으로 - vol.24, pp.1, 2017, https://doi.org/10.7851/ksrp.2018.24.1.075