Journal of Service Research and Studies (서비스연구)

The Society of service Science (서비스사이언스학회)
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Moderating Effect of Learning styles on the relationship of quality and satisfaction in the context of Business Simulation Game

시뮬레이션활용 경영 교육의 품질요인과 성과에 대한 학습유형의 조절효과

  • Ahn, Tony Donghui (Department of Business Administration, Korea Polytechnic University)
  • 안동희 (한국산업기술대학교 경영학부)
  • Received : 2017.11.01
  • Accepted : 2017.12.22
  • Published : 2017.12.29
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Abstract

This study aims to explore the effect of quality factors and learning styles on users' satisfaction in the use of business simulation tools in business education. For this purpose, statistical methods such as reliability test, factor analysis, ANOVA, regression analysis were carried out using the survey data from university students. The quality factors of education using simulation were classified into contents, education environment, interpersonal activities, and instructor support while learning styles were classified into proactive, self-directed, environmental-dependent, and passive styles. The results showed that each quality factors of education using business simulation had a strong positive effect on user satisfaction. Proactive and environment-dependent group had higher satisfaction than other groups. Learning styles had moderating effects on the quality-satisfaction relationship, and the direction and degree varied depending on the quality factors and learning styles. Theoretical and practical implications were drawn from these findings.

이 연구는 경영시뮬레이션 도구를 활용한 교육이 학습자 만족도에 미치는 영향과, 품질요인과 만족도 간의 관계에 있어서 학습유형의 조절효과에 대해 실증적으로 분석하는 것을 목적으로 한다. 연구를 위해 경영시뮬레이션 활용 교육에 참여한 학생을 대상으로 설문조사를 실시하였으며, 신뢰분석, 요인분석, 분산분석, 회귀분석등 데이터분석을 실시하였다. 실증분석 결과 경영시뮬레이션도구 활용 교육의 품질요인은 컨텐츠, 교육환경, 학생 간의 상호작용, 교강사의 지원기능 요인으로 나뉘었고, 학습유형은 적극적-소극적, 자기주도적-환경의존적 유형으로 분류되었다. 시뮬레이션 활용 교육의 각 품질요소는 학습자 만족도에 정(+)의 영향을 미쳤으며, 적극적, 환경의존적 학습유형을 가진 그룹이 통계적 유의성 밖에서 만족도 수준이 높았다. 학습유형은 경영시뮬레이션 교육의 품질요소와 만족도 간의 관계에 조절효과를 보였으며, 학습유형에 따라 조절하는 정도가 달랐다. 특히 학습자 간 상호작용은 만족도를 증가시키는 주요 요인이 된 반면, 교강사의 적극적 지원은 오히려 부(-)의 영향을 미치는 것으로 나타나 학습유형에 따른 차별화된 교수전략이 요구되는 것으로 나타났다. 본 연구는 교육 서비스 관점에서 경영시뮬레이션 교육의 품질요소와 만족도 간의 관계에서 학습유형이 미치는 조절효과에 대해서 학술적인 성과를 추가하였고, 경영시뮬레이션 도구 개발자 및 공급자, 이를 활용하는 교수자, 학습자, 교육기관에게도 유용한 시사점을 제공한다.

Keywords

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