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Self-Disclosure and Cyberbullying on SNS

SNS상에서 자기노출과 사이버불링

  • Jooyeon Won (Global Studies on Management and Information Science (GLOMIS), Graduate School, Chungbuk National University) ;
  • DongBack Seo (Department of Management Information Systems, Chungbuk National University)
  • 원주연 (충북대학교 대학원 국제경영정보과학 협동과정) ;
  • 서동백 (충북대학교 경영대학 경영정보학과)
  • Received : 2016.11.14
  • Accepted : 2017.01.17
  • Published : 2017.03.31

Abstract

Since the development of information communication technologies, social networking sites (SNSs) have been diffused to the world with benefits such as building and maintaining relationships among people. SNSs have become more popular with the development of mobile devices. Despite this advantage, SNSs also present unexpected effects on people, such as cyberbullying and identity theft. Cyberbullying has emerged as one of the most serious issues among people who use SNSs. In fact, almost 20% of teenagers confessed that they have been cyberbullied on SNSs. In consideration of this serious social issue, this study investigates the influences of self-disclosure and self-control on the cyberbullying victimization experience from the perspective of Social Exchange Theory. Self-disclosure is a basic characteristic of SNSs. It is classified into self-disclosure for access to SNS and self-disclosure for relationship building and maintaining on SNSs. The cyberbullying victimization experience is classified into being cyber-excluded and being cyber-attacked. We examine how two types of self-disclosure and self-control affect two types of cyberbullying victimization experience based on the survey data of people who are in their 20s and are greatly familiar with SNSs.

많은 사람들은 Social Networking Sites(SNS)를 그들 삶의 일부로 생각하며 사용하고 있다. SNS는 사람들 사이의 관계 형성과 존속에 유용하게 이용되기도 하지만 사이버불링과 같은 부작용을 초래하기도 한다. 특히 사이버블링과 같은 부작용은 나이가 어릴수록 많이 나타나는데, 청소년의 20% 가까이가 사이버블링를 겪었다고 고백하고 있다. 그럼에도 불구하고 사이버불링에 관한 연구는 아직 초기단계에 머물러 있어 용어의 정의와 그 실태의 조사 정도가 전부이다. 이에 본 연구에서는 사회적 교환 이론을 도입하여 SNS의 기본 특성인 자기노출과 인간관계에 중요한 자기 통제력이 사이버불링 피해에 미치는 영향을 연구하였다. 그리고 SNS를 많이 사용한다고 알려진 20대 대학생들에게 설문지를 돌려 그 결과를 알아 보았다. 본 연구에서는 특히 사이버불링을 사이버 따돌림과 사이버공격으로 분류하고 자기노출을 접속을 위한 자기노출과 존속을 위한 자기노출로 구분을 지었다. 그리고 두 종류의 자기노출과 자기 통제력이 두 유형의 사이버불링과 각각 어떻게 다른 상관관계를 갖는지 비교 설명하고자 한다.

Keywords

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