디지털콘텐츠학회 논문지 (Journal of Digital Contents Society)

  • 제18권7호
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  • Pages.1347-1356
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  • 2017
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  • 1598-2009(pISSN)
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  • 2287-738X(eISSN)
한국디지털콘텐츠학회 (Digital Contents Society)
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중소기업 컨설팅 추천의도에 미치는 영향에 관한 연구: 한·중 창업 초기 소상공인 간 비교를 중심으로

A Study on the Effects of Recommendation Intention of Small and Medium-sized Enterprise Consulting: Focused on the Comparison between Korean and Chinese Small Business Startups

  • 조미영 (한성대학교 스마트융합컨설팅학과) ;
  • 유연우 (한성대학교 스마트융합컨설팅학과)
  • Cho, Mi-Young (School of Smart convergence consulting & Consulting, Hansung University) ;
  • You, Yen-Yoo (School of Smart convergence consulting & Consulting, Hansung University)
  • 투고 : 2017.10.18
  • 심사 : 2017.11.25
  • 발행 : 2017.11.30
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초록

내적 및 외적인 자원이 부족한 창업 초기 소상공인의 경쟁력 강화를 위한 방안으로 정부에서는 중소기업 컨설팅 지원 사업을 실시하고 있다. 하지만 무형 지식서비스인 컨설팅이 갖는 품질 불확실성으로 초래되는 시간, 노력, 비용적 측면의 리스크는 수진 기업이 일방적으로 떠안아야 한다는 한계도 존재한다. 때문에 국내 상당수의 컨설팅 수진 기업들이 컨설팅 결과물의 신뢰성에 의문을 품고 있으며 비용 대비 컨설팅 효과가 낮다는 부정적인 태도를 갖고 있다. 따라서 본 연구에서는 한국과 중국의 컨설팅 수진기업의 추천의도에 미치는 영향에 관한 실증적 연구를 진행하였고 그 차이에 대해 분석하였다.

In order to strengthen the competitiveness of small business startups with insufficient internal and external resources, the government has implemented SMEs consulting support projects. However, as an intangible knowledge service, consulting services also have their own shortcomings such as the risk of time, effort and quality uncertainty. And all kinds of risks will be borne by the companies which receive consulting services. Therefore, many companies which receive consulting services in Korea are questioning the reliability of the consulting results and have a negative attitude on this industry. In addition, they consider the cost-effectiveness of consulting is relatively low. Finally, this study performed an empirical study on recommendation intention of small business startups which received consulting and also focused on the comparison between Korean and Chinese startups.

키워드

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