Journal of the Korea Institute of Building Construction (한국건축시공학회지)

The Korean Institute of Building Construction (한국건축시공학회)
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Trend Study on Image of Construction Industry and Its Improving Strategy

건설업 이미지 변화 비교 분석 및 개선 전략

  • An, Sung-Hoon (Department of Architectural Engineering, Daegu University) ;
  • Gwon, Je-Joong (Department of Architectural Engineering, Daegu University)
  • Received : 2016.07.26
  • Accepted : 2016.09.19
  • Published : 2016.10.20
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Abstract

The construction industry is very important to supply the facilities and infrastructure in Korea. However, the images of construction industry are negative in actual. In addition, the studies to improve the images of construction industry up to now have a limitation to research the images about that time. So, in this study, the authors examined and analyzed the peoples' trend changes of the images of construction industry with time. The results showed that the positive images of construction industry about the contribution to national economy and the future prospect are diminished. And it is revealed that the negative images of construction industry about the morality are decreased, too. The authors proposed the strategies to improve the images of construction industry by the based on these results.

국내 건설업은 국민 생활과 국가 산업의 기반 시설을 제공하고 있는 중요한 산업이다. 하지만 건설업의 이미지는 부정적으로 나타나고 있는 것이 현실이다. 건설업 이미지를 개선하기 위한 연구는 모두 당시의 이미지를 토대로 수행되었다는 한계를 가지고 있다. 따라서 본 연구에서는 시간 경과에 따라 일반 국민들이 건설업에 대해 가지고 있는 이미지가 어떻게 변화하였는지 비교분석하였다. 비교분석 결과 국가경제 기여도, 장래성에 관한 이미지는 긍정적인 면이 줄어든 것으로 나타났으며, 도덕성 측면에 관한 이미지는 부정적인 면이 감소된 것으로 나타났다. 이를 토대로 건설업 이미지 향상을 위한 개선 전략을 제시하였다.

Keywords

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