Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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A Segmentation Study of Temple Food for the Global Convergence - Focusing on Recognition and Preference -

글로벌 융복합을 위한 사찰음식 세분화 연구 - 인식과 선호도를 중심으로 -

  • Lee, Yong-Dae (Dept. of Food Service Management and Culinary, Gyoungju University)
  • 이용대 (경주대학교 외식조리학부)
  • Received : 2016.06.01
  • Accepted : 2016.08.01
  • Published : 2016.08.31
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Abstract

The purpose of this study is to investigate the recognition and preference for temple food between Korea and foreign national temple-stay participants. In order to achieve the research purpose, 220 research questionnaires were distributed to Korean and foreigners who have participated in a temple-stay. T-test and ANOVA analyses were performed for this study. The findings are summarized as follows. The highest recognition item for Korean temple food that the subjects perceived was 'I think Korean temple food is a medicinal food.'(4.31 points). In the value recognition score for Korean temple food, Asians(4.58 points) are relatively higher than Korean (4.23 points), North American (4.13 points) and European (3.94 points) participants. Participants in Asia appeared relatively higher than the others in the preference score on Korean temple food. The higher globalization strategy items of Korean temple food that the subjects perceived were 'Korean temple food needs a storytelling marketing'(3.94 points) and 'Korean temple food needs a modernization of cookware'(3.90 points).

이 연구의 목적은 전통사찰 템플스테이에 참가한 내국인과 외국인 간의 한국사찰음식에 대한 인식과 선호도를 알아보고자 한국 전통사찰 템플스테이에 참가한 한국인 134명과 외국인 86명을 대상으로 총 220부의 자료를 실증분석에 사용하였다. 분석방법은 일원배치분산분석(ANOVA)과 빈도분석을 실시하였다. 분석결과, 한국인(미국인(11.4%), 캐나다인(5.9%), 싱가포르인(5.5%), 프랑스인(5.0%), 네덜란드인(4.1%), 영국인(2.7%), 이탈리아인(2.7%), 독일인(1.8%) 순으로 나타났다. 한국사찰음식에 대한 인식에 대한 분석결과, 지역별로는 아시아인들의 평균값이 가장 높게 나타났고, 한국인>미주지역인>유럽인 순으로 나타났다. '한국사찰음식은 약선식이라 생각한다.' 항목의 평균값(4.31)이 가장 높게 나타났고, 아시아인(4.58) > 한국인(4.43) > 미주지역인(4.13) > 유럽인(3.94) 순으로 나타났다. 국적으로 분류한 분석에서는 치유음식(p<.05), 성인병 예방 음식(p<.001), 절약정신 내포(p<.05), 약선식(p<.001) 등의 항목에서 외국인과 한국인 간에는 유의미한 차이가 있는 것으로 나타났다. 사찰음식 선호도 분석결과, 글로벌 지역 외국인과 한국인 간의 선호도는 밥류(p<.001), 죽류(p<.001), 나물류(p<.01), 무침류(p<.001), 튀김류(p<.01), 찜류(p<.001), 김치류(p<.001), 떡류(p<.001), 면류(p<.01), 다과류(p<.05) 등의 항목에서 유의미한 차이가 있는 것으로 나타났다. 또한, '한국사찰음식은 스토리텔링 마케팅이 필요하다.' 항목의 평균값(3.94점)이 가장 높게 나타났고, 아시아인(4.33) > 한국인(3.99), 미주지역인(3.97) 순으로 나타났다(p<.05). 사찰음식 홍보 추진전략으로 한국전통사찰을 배경으로 한 음식, 영화 등을 제작하여 TV, 스마트폰 등 매체를 통한 홍보를 강화시켜야 한다.

Keywords

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