Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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A Study on the Influencing factors of Cyber Universities' Performance in China

중국 사이버대학의 서비스 특성화가 성과에 미치는 영향에 관한 연구

  • 장위건 (충북대학교 경영정보학과) ;
  • 권순동 (충북대학교 경영정보학과)
  • Received : 2016.05.16
  • Accepted : 2016.08.05
  • Published : 2016.08.31
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Abstract

This research focused on searching the specialized factors which affect the cyber universities' performance. This research was approached from three perspective of professor, graduation and employment, and brand image to embody the cyber universities' performance. We drew five factors of contents variety, contents quality, practical orientation of contents, lecture presence, and learning management as the Influencing factors of cyber universities' performance. We proved our research model by analyzing 170 questionnaires which were completed by college students who were studying at cyber universities in China. The results of analysis are showed as below: 1) The level of contents variety can affect the cyber universities' performance; higher level gains better outcomes. 2) The level of contents quality can affect the cyber universities' performance; better quality gains better outcomes. 3) The level of practical orientation of contents can affect the cyber universities' performance; the higher the better. 4) The level of lecture presence can affect the cyber universities' performance; the stronger the better. 5) The level of learning management can affect the cyber universities' performance; the higher the better.

본 연구의 목적은 사이버대학의 성과에 영향을 미치는 서비스 특성화 요인을 찾는 것이다. 본 연구에서는 사이버대학의 성과를 교수, 졸업 및 취업, 브랜드 이미지 측면에서 접근하였고, 선행연구를 토대로 하여 사이버대학의 성과에 영향을 미치는 서비스 특성화 요인으로 콘텐츠 다양성, 콘텐츠 품질, 콘텐츠 실무지향성, 강의 실재감, 학습관리를 도출하였다. 연구모형을 검증하기 위해 중국의 사이버대학에 재학 중인 대학생들을 인터넷 설문을 배포하여 총 170부의 유효설문을 수집하여 실증 분석하였다. 실증 분석한 결과, 다음과 같은 다섯 가지의 연구결과를 확인하였다. 첫째, 콘텐츠 다양성 수준이 높을수록 사이버대학의 성과는 높아지는 것을 확인하였다. 둘째, 강의 콘텐츠 품질이 우수할수록 사이버대학의 성과는 높아지는 것을 확인하였다. 셋째, 콘텐츠 실무 지향성이 높을수록 사이버대학의 성과가 높아지는 것을 확인하였다. 넷째, 강의 실재감이 높을수록 사이버대학의 성과는 높아지는 것을 확인하였다. 다섯째, 학습관리 수준이 높을수록 사이버대학의 성과가 높아지는 것을 확인하였다. 지금까지는 사이버대학에 관한 선행연구들은 주로 학습자의 학습성과 향상 방안을 찾는데 초점이 맞춰져 있었다. 그러나 본 연구에서는 이러한 선행연구와 달리 사이버대학의 비즈니스 모델 측면에 초점을 두고 접근하였다. 왜냐하면 교육 분야의 경쟁이 점차 글로벌 경쟁으로 심화되고 있어 기존의 비즈니스 모델로는 한계가 있어 새롭게 재검토할 필요가 있기 때문이다.

Keywords

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