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Introduction of the Internet-only Bank and Development direction Proposal

국내 인터넷 전문은행의 도입과 발전 방향 제안

  • Received : 2016.07.08
  • Accepted : 2016.09.20
  • Published : 2016.09.28

Abstract

Korea is ahead of the launch of internet banking professional following to America, Europe and Japan. Internet banking is a professional non-store bank to conduct business such as deposits and loans on the internet and call centers. It is operating in a low-cost structure and minimizes the loans and deposits, various fees than traditional banks and obtains a profit. In order to be successful internet banking professional to develop a differentiated work with the existing banks should be competitive. In this paper, we explore and analyze the cases of Japan and the United States to present the future direction of domestic Internet banking professional future. Also it is expected to enable faster and more convenient one-stop financial services. Internet specialized bank is expected to continue to develop further by the inevitable competition with conventional banks as developing differentiated financial services. Deregulation of banks and industries and participation of various companies of security, insurance, telecommunications, and retail are expected to lead to the convergence among industries and development of new financial services.

우리나라는 미국과 유럽, 일본 등에 이어 인터넷 전문은행의 출범을 앞두고 있다. 인터넷 전문은행은 인터넷과 콜센터에서 예금 및 대출 등의 업무를 수행하는 무점포 은행이다. 저비용 구조로 운영되어 기존은행에 비해 예금 대출 및 각종 수수료를 최소화하여 수익을 얻고자 한다. 인터넷 전문은행이 성공하기 위해서는 기존은행과 차별화된 업무를 개발하여 경쟁력을 확보해야 한다. 본 논문에서는 미국과 일본 등의 사례를 살펴보고 분석하여 앞으로 국내 인터넷 전문은행의 나아갈 방향을 제시해 보고자 한다. 인터넷 전문은행의 출현으로 은행을 이용하는 소비자의 경우 모바일이나 스마트폰을 이용하여 다양한 금융서비스를 제공받을 수 있다. 또한 신속하고 간편한 원스톱 금융서비스가 더욱 활성화될 것으로 기대한다. 기존은행과의 경쟁이 불가피하여 차별화된 금융서비스가 개발되면서 인터넷 전문은행은 더욱 발전해 나갈 것으로 기대한다. 은산분리 규제 완화와 증권, 보험, 통신, 유통 등 다양한 기업체들이 참여하여 산업간 융합을 이루어 새로운 금융서비스가 개발될 것으로 기대한다.

Keywords

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  1. Satisfaction and Continuous Use Intention of Internet-only Banks vol.57, pp.1, 2019, https://doi.org/10.6115/fer.2019.001