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The study of preference by emoticon types according to the gender of sender, emotion types of message and intimacy with the recipient

  • Received : 2016.07.04
  • Accepted : 2016.08.21
  • Published : 2016.09.30

Abstract

The purpose of the study is to investigate the preference by emoticon types according to the gender of sender, emotion types of message and intimacy with the recipient. Results show that women mostly prefer to use dynamic and imaged emoticon than men. However, the preference of using text messages increases when both men and women express uncomfortable emotion. Especially, when users send family messages, they tend to prefer for text message. And when users send close friends messages, the preference for dynamic and imaged emoticon is high. When users send distant friends messages, the similar tendency is shown regardless of emotion. These results can provide the information to use emoticon in the filed of education and take advantage in digital education and mobile education.

Keywords

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