Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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The Relationship among Flow, Satisfaction, Service Quality, and Revisit Intention of College Ski Class Participants

대학 스키수업 참가자의 몰입, 만족도, 서비스품질 및 재방문의도의 관계

  • Han, Gun-Soo (Department of Sports & Leisure Studies, Daegu University) ;
  • Lee, Jung-Heun (Department of Physical Education, Chungnam National University) ;
  • Ko, Wisug (Department of Sports & Leisure Studies, Daegu University)
  • 한건수 (대구대학교 스포츠레저학과) ;
  • 이정흔 (충남대학교 체육교육과) ;
  • 고의석 (대구대학교 스포츠레저학과)
  • Received : 2016.05.11
  • Accepted : 2016.06.02
  • Published : 2016.06.30
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Abstract

The purpose of this study was to examine the relationship among flow, satisfaction, service quality, and revisiting intention of college ski class participants. By analyzing a total of 106 college students from a university in G city, this study found the following. First, the flow of ski classes had a positive influence on the satisfaction with the ski class. Second, the satisfaction with the ski classes had a positive influence on the service quality of the ski resort. Third, the service quality of the ski resort had a positive influence on the revisit intention. Fourth, the flow of the ski class had a positive influence on the service quality of the ski resort mediated by the satisfaction of the ski class. Fifth, the satisfaction of the ski class had a positive influence on the revisiting intention mediated by the service quality of the ski resort.

이 연구는 대학생의 교양스키수업 몰입과 만족도, 스키장 서비스품질 및 재방문의도의 관계를 분석하는 것에 목적이 있다. 연구의 대상자는 G시에 소재한 대학교에 재학 중인 대학생들 중 교양체육수업에 참여중인 학생들을 모집단으로 선정하여 비확률 표본추출법 중 편의표본추출법을 이용하여 총 144명을 표집 하였다. 배부된 144부의 설문지 중 총 137부가 회수되었으며(응답률 95%), 이들 중 질문문항의 일괄적인 처리, 무응답 혹은 오기입 등 신뢰성이 떨어진다고 판단되어지는 31부의 설문지를 제외하고 총 106부를 분석한 결과는 다음과 같다. 첫째, 교양스키수업 몰입은 교양스키수업 만족도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 교양체육수업 만족도는 스키장의 서비스품질에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 스키장의 서비스품질은 재방문의사에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 교양스키수업의 몰입은 교양스키수업에 대한 만족도를 매개로 하여 스키장 서비스 품질에 간접적인 정(+)의 영향을 미친다. 다섯째, 교양스키수업의 만족도는 스키장 서비스품질을 매개로 하여 스키장 재방문의도에 간접적인 정(+)의 영향을 미치는 것으로 나타났다.

Keywords

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