DOI QR코드

DOI QR Code

공간 인지도를 이용한 관광공간의 이미지성 구성요인 - 남이섬의 20대 및 30대 관광자를 대상으로 -

Imageability Elements of Tourism Space using Spatial Cognitive Maps - Focused on Tourists of Nami Island in Their 20s and 30s -

  • Kim, Hyun Ju (Graduate School, Kangwon National University) ;
  • Yun, Hee Jeong (Dept. of Tourism Administration, Kangwon National University)
  • 투고 : 2016.04.26
  • 심사 : 2016.06.20
  • 발행 : 2016.06.30

초록

본 연구는 공간 인지도 방법을 이용하여 관광공간의 이미지성 구성요인을 분석하고자 한다. 이를 위해 본 연구는 남이섬을 연구 대상지로 선정하고, 대상지를 방문한 20대 및 30대 관광자들을 중심으로 공간 인지도 자료를 수집하였다. 연구 대상지의 이미지성 구성요인에 대한 빈도분석 결과, 통로, 랜드마크, 경계 구성요인이 지구와 결절점보다 더 높게 인지되었다. 또한 본 연구는 관광공간의 경우, 자전거, 동물 등, "동적 사물"이라는 새로운 이미지성 구성요인이 존재한다는 것을 처음으로 발견하였다. 이에 따라 관광계획가나 조경설계가들은 관광공간의 이미지를 향상시키고, 이미지를 명확하게 형성하는 데 있어 이상의 이미지성 구성요인을 활용할 수 있을 것이다.

This study intends to analyze the characteristics of imageability elements of the tourism space using the spatial cognitive mapping method. For this purpose, this study selects Nami Island as a study site and collects spatial cognitive maps or sketches of the study area focused on tourists in their 20s and 30s after they visit the site. The results of frequency analysis on imageability elements of Nami Island show that paths, landmarks, and edges are more frequently cognized to tourists in their 20s and 30s than districts and nodes. This study determines a new imageability element of the tourism space, "moving objects," such as or bikes or animals. Tourism planners or landscape designers can consider these useful imageability elements as important planning factors in order to improve and clarify the images of tourism spaces.

키워드

참고문헌

  1. Beaty, W. and A. Troster(1987) Gender differences in geographical knowledge. Sex Roles 16: 565-590. https://doi.org/10.1007/BF00300374
  2. Bryant, K. J.(1982) Personality correlates of sense of direction and geographical orientation. Journal of Personality and Social Psychology 43: 1318-1324. https://doi.org/10.1037/0022-3514.43.6.1318
  3. Byeon, J.-S., S.-B. Im and S.-H. Joo(2007) A study pn the correlation between spatial distance and cognitive intensity of high-rise buildings. Journal of the Korean Institute of Landscape Architecture 35(4): 90-104.(변재상, 임승빈, 주신하(2007) 초고층 랜드마크의 공간적 거리 및 인지 강도와의 상관성 분석. 한국조경학회지 35(4): 90-104.)
  4. Cho, S.-H., and H.-G. Kang(1999) The characteristic of home environment using cognitive map. Housing Research Journal 10(3): 33-39.
  5. Choi, M.-J. and S.-H. Um.(2011) Measuring the place identity of a tourist destination. Journal of Tourism Science 35(6): 15-34.(최명진, 엄서호(2011) 관광목적지장소정체성측정에관한연구. 관광학연구 35(6): 15-34.)
  6. Choi, S.-D. and Y.-S. Choi(2007) The relation between the components of spatial image and visitors' satisfaction in a traditional cultural-tourism site. Seoul and Urban Studies 8(2): 215-228.(최승담, 최영석(2007) 전통문화관광지의 공간이미지 구성요인과 방문객 만족도와의 영향관계: 남산골 한옥마을을 중심으로. 서울도시연구 8(2): 215-228.)
  7. Choi, Y.-S. and S.-D. Choi(2012) The analysis or the relationship between the topological characteristics using space syntax and the visitor's spatial cognition on facility in tourism destination. The Korea Academic Society of Tourism and Leisure 24(4): 379-400.(최영석, 최승담(2012) 공간구문론에의한관광지시설물의공간위상학적 특성과 방문객 공간인지와의 관계분석. 관광레저연구 24(4): 379-400.)
  8. Evans, G. W., P. C. Marrero and P. A. Butler(1981) Environmental learning and cognitive mapping. Environment &Behavior 13(1): 83-104. https://doi.org/10.1177/0013916581131005
  9. Farsari, I., R. W. Butler and E. Szivas(2010) The use of cognitive mapping in analysing sustainable tourism policy: Methodological implications. Tourism Recreation Research 35(2): 145-160. https://doi.org/10.1080/02508281.2010.11081630
  10. Farsari I., R. W. Butler and E. Szivas(2011) Complexity in tourism policies: A cognitive mapping approach. Annals of Tourism Research 38(3): 1110-1134. https://doi.org/10.1016/j.annals.2011.03.007
  11. Fridgen, J. D.(1987) Use of cognitive maps to determine perceived tourism regions. Leisure Sciences 9(2): 101-117. https://doi.org/10.1080/01490408709512150
  12. Garrot, B. and A. Fyall(2000) Managing heritage tourism. Annals of Tourism Research 27(3): 682-708. https://doi.org/10.1016/S0160-7383(99)00094-8
  13. Gunn, C. A.(1979) Tourism Planning. Crane Russak: New York.
  14. Han, G., A. Park and B. Park(2010) The mechanismof space cognition of large mixed-use complex: Case studies of COEX and Central City in Seoul. Urban Design 11(2): 199-214.(한광야, 박아름, 박복경(2010) 입체복합시설의공간인지특성에관한연구: 코엑스와 센트럴시티의 방문자 공간인지 프로세스를 중심으로. 한국도시설계학회지 11(2): 199-214.)
  15. Han, W. and H. J. Yun(2014) Pedestrian behavior tracking at urban linear tourist sites via direct observation: Focused on Cheonggyecheon in Seoul. Journal of the Korean Institute of Landscape Architecture 42(5): 124-133.(한울, 윤희정(2014) 직접관찰법을 이용한 도심 선형 여가공간의 보행자 행태분석. 한국조경학회지 42(5): 124-133.) https://doi.org/10.9715/KILA.2014.42.5.124
  16. Im, S. B.(1991) Theory of Landscape Analysis, Seoul: Seoul National University Press.(임승빈(1991) 경관분석론. 서울: 서울대학교 출판부.)
  17. Im, S. B.(2007) Environmental Psychology and Human Behaviors, Seoul: Bomundang.(임승빈(2007) 환경심리와 인간행태. 서울: 보문당.)
  18. Jang, Y.-J.(1991) Space understanding and map reading of middle school students. Journal of Geography Education 260: 1-17.(장영진(1991) 중학생의 공간 이해와 지도읽기 능력분석. 지리교육논집 260: 1-17.)
  19. Jeong, D.-Y. and J.-H. Yoon(2014) Placeness formation of cultural tourism space by industrial heritage reuse. Journal of Tourism Science 38(2): 57-78.(정대영, 윤지환(2014) 산업유산을 재활용한 문화관광 공간의 장소성 형성구조. 관광학연구 38(2): 57-78.)
  20. Kang, K.-W.(2005) Spatial knowledge of students. Journal of Korean Geographies and Environmental Education 13(2): 163-173.(강경원(2005) 대학생의공간인지도. 한국지리환경교육학회지13(2): 163-173.)
  21. Kim, C. H. and B. H. Choi(2011) A study on photographing an urban landscape by utilizing Kevin Lynch's urban images: Planned urban "Yeouido" intended. The Society of Korean Photography 24: 158-168.(김철현, 최병현(2011) Kevin Lynch의 도시이미지 구성요소를 활용한 도시경관 촬영에 관한 연구. 한국사진학회지 24: 158-168.)
  22. Kim, H. B. and J. H. Lee(2007) City image using cognitive mapping. Journal of Industrial Technology 21: 27-36.(김형보, 이준형(2007) Cognitive Mapping을이용한 도시이미지요소. 산업기술연구지 21: 27-36.)
  23. Kim, J., Y. Han and S. Oh(2011) A case study on the space of walking tour: Focused on Jongno 20 courses. Korean Journal of Space Design 6(4): 49-56.(김준연, 한영호, 오상민(2011) 도보여행의 관광공간에 관한 사례연구: 종로구 20코스를 중심으로. 한국공간디자인학회논문집 6(4): 49-56.)
  24. Kim, J.-H., J.-S. Byeon and S.-B. Im(2002) A study on the relationship between influential range and cognitive factor of landmark. Journal of the Korean Institute of Landscape Architecture 30(4): 9-18.(김종호, 변재상, 임승빈(2002) 랜드마크의 영향력 범위와 인지요인과의 관계. 한국조경학회지 30(4): 9-18.)
  25. Kim, N. Y., Y. W. Lee and C. W. Lee(2011) A study on the gender differences in relation to wayfinding strategies: Focused on COEX mall. Journal of Korean Society of Communication Design 19: 1-12.(김나연, 이영화, 이재원(2011) 성별차이에따른길찾기에관한연구: 코엑스 몰을 중심으로. 정보디자인학연구 19: 1-12.)
  26. Kitchin, R. A.(1994) Cognitive maps: What are they and why study them? Journal of Environmental Psychology 14: 1-19. https://doi.org/10.1016/S0272-4944(05)80194-X
  27. Ko, D.-W. and S.-Y. Boo(2001) An exploration for consumption expenditures of planned festival visitors. Korean Journal of Consumer and Advertising Psychology 2(2): 61-79.(고동우, 부소영(2001) 기획축제관람자의소비지출기제탐색. 한국심리학회지 2(2): 61-79.)
  28. Lee, G. H., H. Y. Moon and H. B. Kim(2002) Impacts of destination attributes and spatial deterrence variables on destination choices. Tourism Research 17(2): 1-22.(이경하, 문혜영, 김홍범(2002) 관광지 속성과 공간마찰력변수가 관광지 선택에 미치는 영향. 관광연구 17(2): 1-22.)
  29. Lee, J. G., K. H. Han and S. U. Lee(2010) A study on the relationship between tourist resorts' environment information, cognition, tourists' satisfaction as a wayfinding behavior: Focused on a Theme Park. Tourism Management Research 43: 133-158.(이재곤, 한금희, 이승언(2010) 길찾기 행동에 있어서 관광지 환경정보, 인지도, 관광자 만족도의 영향관계에 관한 연구: 테마파크를 중심으로. 관광경영연구 43: 133-158.)
  30. Lynch, K.(1960) The Image of the City. MIT Press.
  31. Matthews, M.(1984) Cognitive mapping ability of young boys and girls. Geography 69: 327-336.
  32. Matthews, M.(1987) Gender, home range and environmental cognition. Transactions of the Institute of British Geographers 12(1): 43-56. https://doi.org/10.2307/622576
  33. McGuinness, D. and J. Sparks(1983) Cognitive style and cognitive maps: Sex differences in representations of a familiar terrain. Journal of Mental Imagery 7: 91-100.
  34. Miller, L. K. and V. Santoni(1986) Sex-differences in spatial abilities: Strategic and experiential correlates. Acta Psychologica 62(2): 25-35.
  35. Millonig, A. and K. Schechtner(2007) Developing landmark-based pedestrian navigation systems. IEEE Transactions on Intelligent Transportation Systems 8(1): 43-49. https://doi.org/10.1109/TITS.2006.889439
  36. Moon, S.-M. and S.-J. Moon(2006) The study on the spatial cognition of visitors in Gyungbok palace. The Korea Academic Society of Tourism and Leisure 18(4): 209-228.(문성민, 문성종(2006) 경복궁관람객의공간인지에관한연구. 관광.레저연구 18(4): 209-228.)
  37. Park, J.-H. and M.-H. Kim(2012) An analysis of the cognitive characteristics of child residential environment using cognitive map. Journal of the Korean Housing Association 23(5): 19-29.(박정희, 김미희(2012) 인지도(Cognitive Map)를 활용한 아동의 주거환경 인지 특성 분석. 한국주거학회논문집 23(5): 19-29.) https://doi.org/10.6107/JKHA.2012.23.5.019
  38. Park, M. H. and H. J. Yun(2014) Spatiotemporal movement density and staying characteristics of walking tourists in Bukchon using GPSbased smart phone application and QGIS. Journal of Tourism Science 38(9): 57-77.(박미현, 윤희정(2014) GPS 기반 스마트폰 어플리케이션과 QGIS를 이용한 북촌 도보관광자의 시.공간 이동밀도 및 체류특성. 관광학연구 38(9): 57-77.)
  39. Shin, T. Y.(2008) Understanding of Space and Ergonomics. Seoul: Gukjae.(신태양(2008) 공간의 이해와 인간공학. 서울: 도서출판국제.)
  40. Tuan, Y. F.(1975) Image and mental maps. Annals of the Association of American Geographers 65(2): 205-213. https://doi.org/10.1111/j.1467-8306.1975.tb01031.x
  41. Walmsley, D. J. and J. M. Jenkins(1992) Tourism cognitive mapping of unfamiliar environments. Annals of Tourism Research 19: 268-286. https://doi.org/10.1016/0160-7383(92)90081-Y
  42. Yeo, J. T. and Y. R. Kim(1995) Space imageability of theme park: Using cognitive maps. Leisure and Life Research 6: 33-45.(여정태, 김영래(1995) 주제공원의 공간이미지 구성요인 연구: 인지지도법(Cognitive map)을 적용하여. 여가생활연구 6: 33-45.)