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VRIO Model Based Enterprise Capability Assessment Framework for Plant Project

VRIO 모델 기반의 기업역량평가 프레임워크 제시에 관한 연구 - 플랜트 사업을 중심으로 -

  • Min, Byeong Su (Civil and Environmental Division, Hanwha Engineering&Construction) ;
  • Min, Jang Hee (Department of Civil and Environmental, Yonsei University) ;
  • Jang, Woosik (Department of Civil and Environmental, Yonsei University) ;
  • Han, Seung-Heon (Depart of Civil and Environmental Engineering, Yonsei University) ;
  • Kang, Sin Young (International Contractors Association of Korea)
  • Received : 2016.02.24
  • Accepted : 2016.04.12
  • Published : 2016.05.31

Abstract

Construction enterprises have performed various projects such as buildings, infrastructure and plant projects in the international market. Among these, the plant project's amount of orders accounted for about 68.9% of all. However, because of the enterprises won a contract with a low-budget for plant project in the last 10 years, the profit has dropped dramatically. And it is forecasted that there are extreme competition for bid award of plant projects because of the current falling oil prices and raising interest rates. In this circumstance, the comprehending of enterprises strength and weakness must be a priority to get a sustainable competitive advantage. Therefore this research suggests the enterprises's capability assessment framework and it is in order to diagnose the korean construction enterprises capabilities. The framework is based on the VRIO model that is on the basis of resource based theory. First, the capability assessment indices and their importance and priority that based on the life-cycle of plant project is deducted by literature review and survey. Second, the 5 point likert score applied VRIO survey is conducted to diagnose the enterprises and quantified the survey result using the fuzzy theory. Lastly, the competitvie implication and capability assessment are deducted.

건설사들은 국내 건설 경기 침체에 따라 해외 사업을 물색하고 건축, 토목, 플랜트 등 다양한 사업을 수주하여 진행해오고 있다. 해외 건설 공종 중 플랜트 공종은 지난 10년간(2005년~2014년) 전체 수주금액 중 평균 68.9%를 차지하며 국내 건설기업의 주력 공종으로 자리잡고 있다(해외건설협회). 그러나 플랜트 사업은 저가수주로 인해 최근 10년간 해외플랜트 수주 상승세와는 다르게 수익률은 저하되고 있으며 최근 미 금리 인상과 유가하락 장기화로 인해 플랜트 사업의 발주량은 더욱 저하될 것으로 예측되고 있어 향후 플랜트 사업 수주 경쟁은 더 심화될 것으로 전망되고 있다. 이러한 상황 속에서 기업이 지속적인 경쟁우위에 서기 위해서는 먼저 현재 국내 기업의 강점과 약점을 파악하여야한다. 따라서 본 연구는 국내 기업의 플랜트 사업 수행 내부역량을 분석하기 위해 자원기반이론을 바탕으로한 VRIO모델을 기반으로 사업 내부역량 평가 프레임워크를 개발하였다. 사업 내부역량 평가 프레임워크는, 문헌고찰을 통해 사업 수행단계 별(사업기획 및 계획, 설계, 구매조달, 시공) 지표를 도출하고 각 지표를 자원기반이론을 바탕으로 한 VRIO모델을 기준으로 전문가의 설문을 통해 우선순위 및 경쟁력수준을 도출하는 절차로 개발되었다.

Keywords

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