Journal of Korean Institute of Industrial Engineers (대한산업공학회지)

Korean Institute of Industrial Engineers (대한산업공학회)
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Analyzing the Ecosystem of the Domestic Online Game Industry : Focusing on the Linkage between Developers and Publishers

국내 온라인 게임 산업 생태계 분석 : 개발사-퍼블리셔 관계를 중심으로

  • Chun, Hoon (The Graduate School of Public Policy and Information Technology, Seoul National University of Science and Technology) ;
  • Lee, Hakyeon (Department of Industrial and Systems Engineering, Seoul National University of Science and Technology)
  • 전훈 (서울과학기술대학교 IT정책전문대학원) ;
  • 이학연 (서울과학기술대학교 글로벌융합산업공학과)
  • Received : 2015.09.13
  • Accepted : 2016.02.24
  • Published : 2016.04.15
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Abstract

This study aims to analyze the structure and characteristics of the domestic online game industry using network analysis. In particular, two-mode network analysis is employed to measure the network structure, centrality, and cluster for two types of online game platforms, online games and mobile games, from 1996 to 2014. We also conduct a dynamic analysis to capture the structural changes in the ecosystem by internal and external environmental changes before and after turning point for each online game platform. It is revealed that the online game econsystem has the higher number of clusters and higher concentration ratio than those of mobile game ecosystem. In dynamic analysis, both platforms exhibit similar trends over time with the increasing number of clusters, enlargement of largest cluster's size, and decreasing concentration ratio. This study is expected to provide fruitful implications for strategic decision making of online game companies and policy making for the online game industry.

Keywords

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