한국조리학회지 (Culinary science and hospitality research)

  • 제22권1호
  • /
  • Pages.87-95
  • /
  • 2016
  • /
  • 2466-0752(pISSN)
  • /
  • 2466-1023(eISSN)
한국조리학회 (Culinary Society of Korean Academy)
권호 표지

The Impact of Food Quality on Experiential Value, Price Fairness, Water Park Image, Satisfaction, and Behavioral Intention in Context of Water Park

  • Lee, Sang-Mook (Dept. of Foodservice Management, Kyungsung University)
  • 투고 : 2016.01.04
  • 심사 : 2016.01.13
  • 발행 : 2016.01.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

The purpose of current study is to develop and estimate a proposed model that explains the potential relationships among food quality, experiential value, price fairness, image, satisfaction, and behavioral intention in context of water park. In addition, the study will verify how these factors link to each other. Results show that food quality is a significant antecedent of experience value, price fairness, water park image. Also, the experiential value and water park image influence on visitors' satisfaction. Last, the satisfaction is critical predictor of behavioral intention. These findings will contribute to understand the consumers' perception about water park, and how derives the customer satisfaction and behavioral intention. In sum, present study will serve insights for industry marketers and managers in water park segment.

키워드

참고문헌

  1. Kwak HP, Kim KS, Lee CS (2010). Measurement scale development of waterpark service quality. Journal of Korea Contents Association 10(1):426- 435. https://doi.org/10.5392/JKCA.2010.10.1.426
  2. Duman T, Mattila AS (2005). The role of affective factors on perceived cruise vacation value. Tourism Management 26(3):311-323. https://doi.org/10.1016/j.tourman.2003.11.014
  3. Kim YG, Suh BW, Eves A (2010). The relationships between food-related personality traits, satisfaction, and loyalty among visitors attending food events and festivals. International Journal of Hospitality Management 29(2):216-226. https://doi.org/10.1016/j.ijhm.2009.10.015
  4. Parasuraman A, Grewal D (2000). The impact of technology on the quality-value-loyalty chain: A research agenda. Journal of the Academy of Marketing Science 28(1):168-174. https://doi.org/10.1177/0092070300281015
  5. Petrick JF, Morais DD, Norman WC (2001). An examination of the determinants of entertainment vacationers’ intentions to revisit. Journal of Travel Research 40(1):41-48. https://doi.org/10.1177/004728750104000106
  6. Clark MA, Wood RC (1998). Consumer loyalty in the restaurant industry-a preliminary exploration of the issues. International Journal of Contemporary Hospitality Management 10(4):139-144. https://doi.org/10.1108/09596119810222104
  7. Lee YK, Lee CK, Lee SK, Babin BJ (2008). Festivalscapes and patrons' emotions, satisfaction, and loyalty. Journal of Business Research 61(1):56-64. https://doi.org/10.1016/j.jbusres.2006.05.009
  8. Quan S, Wang N (2004). Towards a structural model of the tourist experience: An illustration from food experiences in tourism. Tourism Management 25(3):297-305. https://doi.org/10.1016/S0261-5177(03)00130-4
  9. Namkung Y, Jang SC (2007). Does food quality really matter in restaurants? Its impact on customer satisfaction and behavioral intentions. Journal of Hospitality & Tourism Research 31(3): 387-409. https://doi.org/10.1177/1096348007299924
  10. Ha JY, Jang SC (2010). Effects of service quality and food quality: The moderating role of atmospherics in an ethnic restaurant segment. International Journal of Hospitality Management 29(3):520-529. https://doi.org/10.1016/j.ijhm.2009.12.005
  11. Chen CF (2008). Investigating structural relationships between service quality, perceived value, satisfaction, and behavioral intentions for air passengers: Evidence from Taiwan. Transportation Research Part A: Policy and Practice 42(4): 709-717. https://doi.org/10.1016/j.tra.2008.01.007
  12. Sulek JM, Hensley RL (2004). The relative importance of food, atmosphere, and fairness of wait. Cornell Hotel and Restaurant Administration Quarterly 45(3):235-247. https://doi.org/10.1177/0010880404265345
  13. Kim SY (2006). The effects of service quality on satisfaction, reviewing intentions, and recommendation of consumer of water parks. Korean Alliance for Health, Physical Education, Recreation and Dance 45(3):325-333.
  14. Babin BJ, Darden WR, Griffin M (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research 20(4):644-656. https://doi.org/10.1086/209376
  15. Mathwick C, Malhotra N, Rigdon E (2001). Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment. Journal of Retailing 77(1):39-56. https://doi.org/10.1016/S0022-4359(00)00045-2
  16. Yuan YH, Wu C (2008). Relationships among experiential marketing, experiential value, and customer satisfaction. Journal of Hospitality & Tourism Research 2(3):387-410.
  17. Holbrook MB (1996). Special session summary: Customer value- a framework for analysis and research. Advances in Consumer Research 23(2): 138-142.
  18. Kao YF, Huang LS, Wu CH (2008). Effects of theatrical elements on experiential quality and loyalty intentions for theme parks. Asia Pacific Journal of Tourism Research 13(2):163-174. https://doi.org/10.1080/10941660802048480
  19. Chen CF, Chen FS (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism management 31(1):29-35. https://doi.org/10.1016/j.tourman.2009.02.008
  20. Wall EA, Berry LL (2007). The combined effects of the physical environment and employee behavior on customer perception of restaurant service quality. Cornell Hotel and Restaurant Administration Quarterly 48(1):59-69. https://doi.org/10.1177/0010880406297246
  21. Wu HJ, Liang RD (2009). Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants. International Journal of Hospitality Management 28(4): 586-593. https://doi.org/10.1016/j.ijhm.2009.03.008
  22. Xia L, Monroe KB, Cox JL (2004 ). The price is unfair! A conceptual framework of price fairness perceptions. Journal of Marketing 68(4): 1-15. https://doi.org/10.1509/jmkg.68.4.1.42733
  23. Munnukka J (2005). Dynamics of price sensitivity among mobile service customers. Journal of Product & Brand Management 14(1):65-73. https://doi.org/10.1108/10610420510583761
  24. Varki S, Colgate M (2001). The role of price perceptions in an integrated model of behavioral intentions. Journal of Service Research 3(3):232- 240. https://doi.org/10.1177/109467050133004
  25. Bolton LE, Warlop JW, Alba JW (2003). Consumer perceptions of price (un)fairness. Journal of Consumer Research 29(4):474-491. https://doi.org/10.1086/346244
  26. Andreassen TW, Lindestad B (1998). Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise. International Journal of Service Industry Management 9(1):7-23. https://doi.org/10.1108/09564239810199923
  27. Castro CB, Armario E, Ruiz D (2007). The influence of market heterogeneity on the relationship between a destination’s image and tourists’ future behaviour. Tourism Management 28(1):175-187. https://doi.org/10.1016/j.tourman.2005.11.013
  28. Anderson RE, Srinivasan SS (2003). E-satisfaction and e-loyalty: A contingency framework. Psychology and Marketing 20(2):123-138. https://doi.org/10.1002/mar.10063
  29. Mithas S, Krishnan MS, Fornell C (2005). Why do customer relationship management applications affect customer satisfaction? Journal of Marketing 69(4):201-209. https://doi.org/10.1509/jmkg.2005.69.4.201
  30. Bigne JE, Andreu L, Gnoth J (2005). The theme park experience: An analysis of pleasure, arousal and satisfaction. Tourism Management 26(6): 833-844. https://doi.org/10.1016/j.tourman.2004.05.006
  31. Cole ST, Chancellor HC (2009). Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention. Journal of Vacation Marketing 15(4):323-333. https://doi.org/10.1177/1356766709335831
  32. Reisinger Y, Turner LW (2003). Cross-cultural Behaviour in Tourism: Concepts and Analysis. Butterworth- Heinemann. Oxford, 337p.
  33. Chen CF, Tsai DC (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management 28(4):1115-1122. https://doi.org/10.1016/j.tourman.2006.07.007
  34. Godin G, Kok G (1996). The theory of planned behavior: A review of its applications to healthrelated behaviors. American Journal of Health Promotion 11(2):87-98. https://doi.org/10.4278/0890-1171-11.2.87
  35. Schwarzer R (2008). Modeling health behavior change: How to predict and modify the adoption and maintenance of health behaviors. Applied Psychology-an International Review 57 (1):1-29.
  36. Hellier PK, Geursen GM, Carr RA, Rickard JA (2003). Customer repurchase intention. European Journal of Marketing 37(11/12):1762-1800. https://doi.org/10.1108/03090560310495456
  37. Oliver RL (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research 17(4):460- 469. https://doi.org/10.2307/3150499
  38. Petrick JF (2002). Development of a multi-dimensional scale for measuring the perceived value of a service. Journal of Leisure Research 34(2):119-134. https://doi.org/10.1080/00222216.2002.11949965
  39. Prayag G, Ryan C (2012). Antecedents of tourists’ loyalty to mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research 51(3):342-356. https://doi.org/10.1177/0047287511410321
  40. Zeithaml VA, Berry LL, Parasuraman A (1996). The behavioral consequences of service quality. The Journal of Marketing 60(2):31-46. https://doi.org/10.2307/1251929
  41. Bagozzi RP, Yi Y (1988). On the evaluation of structural equation models: Journal of the Academy of Marketing Science 16(1):74-94. https://doi.org/10.1007/BF02723327
  42. Fornell C, Larcker DF (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research 18(3):382-388. https://doi.org/10.2307/3150980
  43. Hair JF, Anderson RE, Tatham RL, Black WC (2006). Multivariate Analysis. 4th ed. NJ. Prentice Hall, p928p.
  44. Joung HS, Yoon HH (2010). A study on the effects of perceived service quality in upscale Korean restaurants upon customer's feeling response and revisit intent. International Journal of Culinary Research 26(2):129-137.
  45. Park KH, Choi SK, Choi YK (2009). Study on the relationship between perceived value and customer response regarding service and food quality at five-star hotel restaurants. International Journal of Culinary Research 15(2):70-83.
  46. Park YB (2003). Discriminating customers' frequent usage of western style restaurant using foodservice quality dimension. International Journal of Culinary Research 9(1):65-80.
  47. Kang BN, Moon SY (2014). A study on mediating effect of customer satisfaction and attitudinal loyalty between the brand image and behavioral loyalty in coffee shops: Focusing on capital area and non-capital area. International Journal of Culinary Research 20(1):205-219.
  48. Yang JY, Kim TH, Kim MJ (2013). The effects of customer satisfaction based on user experience on commitment, loyalty and repeated use in franchise and chain coffee shops. International Journal of Culinary Research 19(5):206-224.