벤처창업연구 (Asia-Pacific Journal of Business Venturing and Entrepreneurship)

  • 제11권1호
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  • Pages.109-119
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  • 2016
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  • 1975-7557(pISSN)
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  • 2671-9509(eISSN)
한국벤처창업학회 (The Korean Society of Business Venturing)
권호 표지

모바일 서비스 산업에서의 네트워크 형성을 통한 성장 전략: 옐로모바일의 지분교환방식 인수합병을 중심으로

Strategy for Sustainable Growth Through Forming Network in Mobile Service Industry: Focusing on Stock-Swapping M&A Strategy of YelloMobile

  • Lee, Saerom (Seoul National Univ. College of Business Administration) ;
  • Jahng, Jungjoo (Seoul National Univ. Graduate School of Business)
  • 투고 : 2015.11.16
  • 심사 : 2016.02.15
  • 발행 : 2016.02.29
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초록

모바일 서비스 산업에서 애플리케이션 개발자나 컨텐츠 공급자는 기술이전이 쉽기 때문에 진입장벽이 낮아 경쟁이 치열하다. 본 연구에서는 모바일 서비스 산업에서의 벤처기업들이 사용할 수 있는 성장 전략에 대해서 논의해보고자 한다. 벤처기업들은 치열한 경쟁에서 살아남기 위하여 다양한 전략을 사용하고 있으나, 기업의 특성상 활용할 수 있는 기업 내 자원이 부족한 것이 현실이다. 본 연구에서는 창업 초기에 필요한 역량을 확보하기 위하여 기업 간에 네트워크를 형성하고 시너지를 창출한 전략을 네트워크 이론의 주요 요소(네트워크 구조, 네트워크 지배구조, 그리고 네트워크 내용)를 통하여 분석 하고자 한다. 분석 대상은 국내 벤처기업들을 지분교환방식으로 인수합병하고, 단기간에 거대 기업을 형성한 국내 벤처 옐로모바일이다. 특별히 옐로모바일이 지분교환방식 인수합병이라는 네트워크 지배구조를 통하여, 네트워크를 형성하는 기업의 수를 확대하고 나아가 자회사가 된 기업들 간의 시너지로 기존의 벤처기업들이 확보하기 어려웠던 자원들을 확보하여 성장의 기반을 마련한 과정에 대하여 분석하였다. 본 연구에서는 웹크롤링을 통하여 옐로모바일의 인수합병 및 기업 간의 시너지에 대한 신문기사를 수집하였다. 수집된 기사 및 공시자료 등을 중심으로 엘로모바일이 SMATO 전략에 따라 네트워크 구조를 확장, 지분교환방식이라는 공식적인 지배구조와 신뢰라는 비공식적인 지배구조를 통하여 네트워크 형성, 그리고 수평적 수직적 인수합병을 통하여 기업간의 시너지를 낸 네트워크의 내용에 대하여 심도있게 고찰하고자 한다.

Due to the fact that it is relatively easy to transfer technology between application developers or content providers, low entry barrier in the business causes fierce competition among the venture companies in mobile service industry. Our study examines a sustainable strategies to operate a business for venture companies that are in a highly competitive technology-intensive industry. In this paper, we examine how venture firms created a network and brought synergy effects, using network theory. Korean venture firm, YelloMobile, uses unique strategies of merger and acquisition through the method of swapping equity and thereby establishing network. We contribute to expand network theory by examining three elements of network: such as network structure, network governance mechanisms, and network contents.

키워드

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