참고문헌
- Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356. https://doi.org/10.2307/3151897
- Ahn, K. H., Han, S. M., & Jeon, S. R. (1999). Strategic Brand Management. Hakhyunsa.
- Berger, I. E., & Andrew, A. M. (1998). The effect of advertising on attitude accessibility. Journal of Consumer Research, 16(3), 280-288. https://doi.org/10.1086/209214
- Briner, M. J. (1992). Servicescape: The impact of physical surrounding on customers and employees. Journal of Marketing, 56(2), 56-71.
- Byun, G. I., Kim, J. A., & Kim, G. J. (2013). A study on the influence of price discount policy in brand coffee shops on perceived value, brand attitude, and repurchase intention. Culinary Science & Hospitality Research, 19(3), 278.
- Dubois, B., & Duquense, P. (1993). The market for luxury goods: Income versus culture. European Journal of Marketing, 27(1), 35-44. https://doi.org/10.1108/03090569310024530
- Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1993). Consumer Behavior. Fort worth, TX: Dryden.
- Fazio, R. H., & Williams (1986). Attitude accessibility as a moderator of the attitude perception and attitude behavior relations : An investigation of the 1984 presidential election. Journal of Personality and Social Psychology, 51(3), 505-514. https://doi.org/10.1037/0022-3514.51.3.505
- Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading. MA: Addison-Wesley.
- Grossman, G. M., & Shapiro, C. (1988). Counterfeitproduct trade. The American Economic Review, 78, 59-79.
- George, B., & Michael, B. (1998). Advertising and Promotion : An Integrated Marketing Communications Perspective. McGraw Hill, New York.
- Jung, H. Y. (2000). Integrated Marketing Communication IMC. Haneon community.
- Keller, K. L. (2001). Building customer based brand equity. Marketing Management, 10(3), 14-19.
- Kim, A. L. (2011). Hierarchicla value map of the Korean affluent consumers in premium supermarket. Master's Thesis, Yonsei University.
- Kim, H. K. (2002). A study on systematization of visual merchandising restaurants. Master's Thesis, Kyonggi University.
- Kim, J. Y., Lee, Y. N., & Kim, T. H. (2007). The influence of physical surroundings and human services on emotional responses and behavioral intentions of theme restaurant customers. Korea Tourism Research Association, 21(2), 91-107.
- Kim, M. J. (2008). The effects of country of origin image and brand image on consumers purchasing intention of global restaurant brand. Doctoral Dissertation, Sejong University.
- Kwon, H. S. (2014), The effect on premium supermarkets visual merchandising of customer satisfaction and purchase behavior. Master's Thesis, Kyonggi University.
- Lim, H. C. (2010). The effect of lifestyle. service and quality of bakery products on purchasing Intention. Culinary Science & Hospitality Research 16(3), 14-31.
- Low, G. S., & Lamb, C. W. Jr. (2000). The measurement and dimensionality of brand associations. Journal of Product and Brand Management, 9(6), 350-370. https://doi.org/10.1108/10610420010356966
- Mackenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role attitude toward the Ad as a mediator of advertising effectiveness : A test of competing explanations. Journal of Marketing Research, 23(2), 130-153. https://doi.org/10.2307/3151660
- Metchell, A. A., & Jerry C. O. (2000). Are product attribute beliefs the only mediator of advertising effects on brand attitude. Journal of Marketing Research, 18(3), 318-332. https://doi.org/10.2307/3150973
- Min, E. J. (2015). The characteristics of premium supermarket's interior space based on program. Master's Thesis, Konkuk University.
- Moon, S. A., & Byun, G. I. (2016). Research on the effect of experiential elements on brand attitude, visitor's satisfaction, Revisit intention - Focusing on regional product festival. Culinary Science & Hospitality Research, 22(2), 189-205. https://doi.org/10.20878/cshr.2016.22.2.016
- Oliver, R. L. (1996). Varieties of value in the consumption satisfaction response. Advances in Consumer Research, 23, 143-147.
- Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1991). Perceived service quality as a customer based performance measure: An empirical examination of organizational barriers using an extended service quality model. Human Resource Management, 30(3), 335-364. https://doi.org/10.1002/hrm.3930300304
- Song, B. H. (2009). A study on the effect of the foodservice consumer's attitude toward visual merchandising on their attitude toward brands purchasing intention : Comparative study of family restaurants, food Stores, and coffee shops using the fishbein's model of attitudes. Doctoral Dissertation, Sejong University.
- Song, J. J. (2015). SPSS/AMOS Research Statistics for Dissertation. 21C book.
- Suh, M. S., & Kim, Y. K. (2003). A study on the effect of sense of community on the brand community identification and brand attitude in online brand community. Korean Marketing Management Association, 8(2), 49-77.
- Wakefield, K. L., & Blodgett, J. G. (1994). The importance of service scape in leisure service settings. Journal of Service Marketing, 8(3), 56-76.
- Yoon, Y. S. (2010). An influence of customers perceptions of visual merchandising on their behaviors : Centering ontake-out coffee shops. Master's Thesis, Gwangju University.